Topshop Announces Instore Summer Campaign
Released on: May 31, 2011, 3:41 pm
Topshop has announced it will be holding a number of
summer-holiday-themed instore promotions in June. The promotions will
take place in the Oxford Circus, Manchester Armdale, Dublin Stephen’s
Green and Liverpool stores.
The activities will include a 'Create Your Own Postcard' pop-up and a frozen
yoghurt stand from Frae in selected stores. Dazed Digital will be also be hosting
'Fashion Photography in the Digital Age' workshops.
Visitors to the four stores during the promotional period* will be able to create
their own 'Wish You Were At Topshop' postcard. Following a complimentary styling
session and make-up touch-up, a photo will be taken with an iPad 2 against a
summer-holiday-themed backdrop, with the option to choose one of several Instagram**
filters to change the look and feel of the image.
Once the perfect image has been captured on camera, customers can then upload their
image straight onto their Facebook page and Topshop's own gallery, allowing them to
share the photo with friends. There will also be the option to print out the
postcard to keep. Plus, customers will be able to ‘LIKE’ Topshop on Facebook, where
they’ll then have the opportunity to enter a competition to win a £1000/$1000 summer
Customers will be able to grab a snack from organic frozen yoghurt brand Frae, who
will be popping up for a limited period in each of the four stores.
For the true fashion photography fan, Dazed Digital will be hosting four workshops
on 'Fashion Photography in the Digital Age' in stores. Each workshop will focus on
how fashion photography has evolved from a professional art form to the
democratisation of social photo sharing and image manipulation, and the effect this
has had on fashion shoots and brand campaigns.
Topshop is proud to be the first in the industry to work with Instagram, giving
customers a fun instore experience and a postcard they can keep forever.
Notes to Editors:
* Dates: 1st June to 4th June in Oxford Circus, Dublin and Liverpool and the 8th
June to 11th June in Manchester Arndale.
** Instagram is an iPhone/iPad app that enables the user to snap a photo, enhance it
with eleven different possible effects and then share it on several social
Dazed Digital workshops will take place from 6pm till 7pm on 1st June in Liverpool,
2nd June in Oxford Circus, 3rd June in Dublin and 9th June in Manchester.
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green
became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women's fashion with a
wide range of petite clothing, dresses and jeans through to jackets,
shorts and make up.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in
September 2005 when it presented its own acclaimed in-house design collection Unique
(created in 2001). Subsequent partnerships with international boutiques as far flung
as Tokyo and LA followed and Topshop continues to grow its reputation for supporting
exciting new talent.
Topshop Press Office
Arcadia Group Ltd
70 Berners Street
020 7927 1484
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