npower Reveals Birmingham Teens Spend More Time Inside Than Outside
Released on: May 09, 2011, 1:43 pm
npower has revealed that over two thirds (67%) of Birmingham
teens are spending more time inside than outside, with seventy per cent
preferring computer games over an outdoor activity, according to the
research commissioned by the energy supplier.
In stark contrast, their parents admit to spending most of their time in the garden
whilst growing up (63%) and over three quarters (76%) of the parents questioned felt
children who spend time outside have a better awareness the environment.
The findings come as npower's ambassador Ben Fogle visits Birmingham's Think Tank
to act as a judge for its Climate Cops SOS Finale, an
initiative designed to encourage young people to make a real green change in their
area, and to urge the young people of Birmingham to get active and get green by
signing up for 2011's Climate Cops SOS where they could win a week of adventure
with Ben himself this November, with entry closing on 30th June 2011.
At the event, Ben will be discussing the importance of preserving the great outdoors
and presenting the winning school with a green make over, plus ten brand new
Netbooks for the students.
Clare McDougall, npower's head of education and community, said: "Growing up for
me was all about being outside with nature, playing in the garden and camping in the
countryside, but after npower's recent research it seems that Birmingham kids could
be turning into 'generation x-box'.
"We want Birmingham teens to show us their green credentials and adventurous side
by entering this year's Climate Cops SOS so that next year we can hopefully crown
them as 2011's 'green-agers' and present them with a fantastic week of adventure
alongside a real life explorer."
Ben Fogle, added: "It is so important that young people are introduced to green
initiatives and rewarded in an inspiring and creative way; there are adventurous
ways of being green!
"npower's Climate Cops SOS gives young people the chance to make a real change in
their community as well as taking part in a week of adventurous and challenging
activities requiring their own energy and nothing more."
Pupils can enter at the npower website.
About the npower Climate Cops Programme:
In its third year, npower's Climate Cops programme aims to reach 2,500 schools over
5 years by providing a combination of 'green makeovers' including free energy
audits, helping to implement tailor made green energy measures to
reduce their carbon footprint and helping children learn how to be greener.
npower's Climate Cops programme was awarded an IVCA Clarion Award 2008 for Climate
Change Communication. The awards are not-for-profit and recognise best practice in
communicating the importance of CSR, sustainable development, social inclusion and
npower is one of the UK's largest energy suppliers and has
6.6 million customer accounts across the UK, including customers on its npower
Football Saver tariff.
npower sponsors the Test Match Series in England, Women's Test Series and the
npower has been awarded platinum status in Business in the Community's CR Index and
is one of twenty-nine companies to have achieved the CommunityMark since its launch.
All CommunityMark achievers have been recognised for demonstrating excellence in
their holistic and strategic approach to community investment.
1 Bridgewater Road
0845 070 2807
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