Students' One Big Idea Hits Supermarket Shelves
Released on: June 07, 2011, 2:39 pm
The Co-operative Group
Food & Beverage
A product designed by budding entrepreneurs from a
Hertfordshire high school has hits supermarket shelves across the UK.
The pack of ethical plasters, designed by three female students from Bushey Meads
School, so impressed bosses at The Co-operative Group - and original Dragon, Doug
Richard - that it’s going on sale in almost 1,700 Co-operative food and pharmacy
One Careplast plasters are the result of a nationwide competition to design the next
One product for Global Ethics, whose products also include One Water and One Eggs,
to fund community projects in Africa.
A Level students Emmie Rayat (16), Taylar Leak (17) and Deryn Hertz (17) beat
hundreds of entries to design a product that could be sold in the UK to help those
most in need in Malawi. They came up with a children’s plaster pack of funky
animal-print plasters, sales of which will fund medical kits and bicycle ambulances
in Malawi, where rural communities might be up to 15km away from the nearest health
centre and medical supplies are often unavailable.
Bicycle ambulances enable healthcare volunteers to travel huge distances on otherwise inaccessible roads to reach patients in remote
villages. They take an average of 25 patients a month to hospital - including
pregnant women. The medical kits ensure that first aid treatment is available
promptly to communities of around 1,000 people.
The talented trio will see the projects for themselves on a trip to Malawi later
this year, courtesy of The Co-operative.
Emmie Rayat said: “We’re delighted that our product is going on sale in so many
Co-operative outlets across the country. We were shocked to discover that the life
expectancy of someone living in Malawi is 43 years, which is younger than some of
our parents and incredibly young compared to people in the UK. We’re looking forward
to the trip to Malawi and to seeing the communities that have benefited.”
Peter Marks, Group Chief Executive of The Co-operative Group, which has annual sales
of £14 billion, helped judge the competition. He said: “The students certainly did
their homework and showed real enterprise. They pitched their idea perfectly - from
the animal designs on the plasters to the powerful messages on the packaging, it all
linked back strongly to funding medication, staff and other health care in Malawi.
“I'm sure the One plasters will prove popular with our customers, as they bring
together two key elements of The Co-operative Ethical Plan - inspiring young people
and tackling global poverty."
Duncan Goose, CEO of Global Ethics, which donates all its profits to projects in
Africa, commented: “One Careplast is a fantastic concept - the students at Bushey
Meads School have come up with a great product that will help some of the poorest
people in Malawi when they are most in need.”
The One Careplast plasters cost £1.39 a pack and will be available exclusively in
Co-operative Food and Pharmacy stores, which will donate 15p per pack to Global
About The Co-operative:
The Co-operative Group is the UK’s largest mutual business, owned not by private
shareholders but by almost six million consumers. It is the UK’s fifth biggest food
retailer, the leading convenience store operator and a major financial services
provider, operating both The Co-operative Bank and The Co-operative Insurance. Among
its other businesses are the number one funeral services provider and Britain’s
largest farming operation. As well as having clear financial and operational
objectives, the Group has also set out its social and sustainability goals in its
groundbreaking Ethical Plan, which specifies almost 50 commitments in these areas.
The Group operates over 5,000 retail trading outlets, employs more than 110,000
people and has an annual turnover of £13.7bn. Further information is available at www.co-operative.coop
About Global Ethics and One products:
Global Ethics was founded by social entrepreneur Duncan Goose in 2005. Global
Ethics’ range of “One branded” products have a unique “like for like” proposition,
with each product in the range being sold to benefit communities in Africa.
The One range includes One water (funding water projects), One toilet tissue
(funding sanitation projects), One hand wash (funding hygiene programmes) and One
eggs (funding farming projects), and has helped change the lives of over one and a
half million people in Africa.
For further information, please contact:
Public Relations Manager – Food
The Co-operative Group
Tel: 0161 827 5290
Mob: 07770 925958
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