Hotter Comfort Concept Shoes Reveals Office Staff Opting For Dressed Down Look
Released on: July 05, 2011, 12:49 pm
Hotter Comfort Concept Shoes
Hotter Comfort Concept Shoes has revealed that ties, killer
heels and sharp suits are a thing of the past with the average office
worker now opting for a dressed down look according to new research by
the comfort shoe brand.
The image of smart office workers has been replaced by employees more likely to be
wearing comfortable shoes, t shirts and casual
When planning what to wear for a day at the office Brits are much more likely to
consider their own comfort than worrying about tottering in heels. Nearly half (49%)
saying they wear shoes to work that are comfortable with an additional 32% saying
they wear practical smart work heels in
However, more than one third of women wear different shoes for their commute -
indicating that their work shoes may not
offer the ultimate comfort for a walk, bus or tube ride to the office.
Company dress codes now allow casual smart comfort in the office which is great news
for bosses and staff alike as more than half of those surveyed said they worked
better if they were comfortable with what they were wearing and nearly half said
that a casual outfit made them more confident in the work place.
Paul Sayers, product design director from Hotter Shoes, who was behind the research
into 3,000 working Brits said: "The evidence is clear to see, comfort has
officially made a comeback. We make shoes that feel like slippers, so it's great to
hear the majority of workers say they feel more confident and work more productively
when they feel comfortable in what they wear.
"As comfort specialists we make sure that every pair of our shoes, whether smart
work heels or casual comfy commuter-wear, is designed to combine comfort and style.
We have always believed in the power of comfort and this proof underlines our
commitment to making the nation's feet happy."
Only one third of women wear a shirt to work. Two thirds say they dress more
casually now than they did 10 years ago with nearly all saying things had changed
from 20 years ago.
Summer was also the time when most staff took a more casual approach to their wardrobe.
Most admit that they only look smart and wear smart shoes at work
twice a week although over 83% said they made more of an effort if they have a
About Hotter Comfort Concept Shoes:
The company, which was established in 1959, is now one of the most successful
production facilities anywhere in the world. The 'Comfort Concept' in every pair
includes features such as smooth internal seams; removable insoles; soft leather
uppers and soft padding. The 1.3 million pairs of shoes designed and made in Hotter
Comfort Concept's UK factory each year have shock absorbing soles which contain
millions of air bubbles that make the shoes incredibly light and give a feeling of
walking on air.
Hotter Comfort Concept shoes and sandals are sold direct to customers via its 100
seater call centre; hotter.com, 15 Hotter Comfort Concept stores across the UK and
through 200 independent retailers.
For further PR information, please contact:
Hotter Comfort Concept Shoes
2 Peel Road
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