Digital Marketing Made Easy Through OutsourceMyProject
Released on: August 26, 2011, 4:39 pm
Author: Outsource My Project
The phenomenon of digital marketing, and in particular search
engine and social media optimisation, is nothing new to the majority of
us. However, many businesses still neglect digital marketing and
underestimate the impact this can have on their bottom line.
That is the claim of OutsourceMyProject.com, an online marketplace which enables UK
companies to advertise their business requirements and receive offers from
specialist service providers and find a freelancer within minutes.
Recent research carried out by OutsourceMyProject showed that over 50% of UK SME
businesses did not put any particular emphasis on SEO, the process of getting your
business to appear at the top of search engine rankings (e.g. Google, Yahoo, Bing)
for a range of keywords that match your company, products, services and market.
OutsourceMyProject Managing Director, Loren Holland claims, “Traditional marketing
methods are now becoming less effective as customers pay more attention to digital
marketing and social media than traditional marketing channels. The multiple digital
and social media channels that now exist are enabling SMEs to use these sites to
increase brand awareness, increase exposure to their products and reach out to a
wide audience of potential customers, all at a fraction of the cost of traditional
Stephens Gaskets Limited, a leading manufacturer of gaskets, rubber gaskets, shims
and shim washers based in Oldbury, Birmingham have seen their business transform
since shifting their marketing focus toward SEO.
Since appointing an SEO freelancer, who they found through OutsourceMyProject,
orders have increased by 52% and business couldn’t be better.
Rex Baynton the Managing Director of Stephens Gaskets Ltd, said, “We posted our
project on OutsourceMyProject and within a few days had appointed a freelance SEO expert. After just a matter of weeks we witnessed a drastic increase in
orders as a result of new customers generated through Google.”
Social Media Optimisation is another pillar of digital marketing. The multiple
social media platforms that now exist such as facebook and twitter are enabling
small businesses to use these sites to increase brand awareness, increase exposure
to their products and reach out to a wide audience of potential customers.
OutsourceMyProject advise entrepreneurs and SMEs to seek expert advice when
establishing and maintaining digital marketing campaigns.
Loren Holland added, “Digital marketing experts are at the forefront of the latest
strategies which will deliver the best results for businesses. They can create a
fantastic buzz around your brand, drive web traffic and potential customers to your
business and build you a network of loyal followers through social media platforms
such as Twitter and Facebook.”
OutsourceMyProject.com is a member of the National Outsourcing Association (NOA),
the UK’s outsourcing centre of excellence.
Loren Holland is co-founder of OutsourceMyProject.com, a website which brings
together providers of professional services with organisations and individuals
looking to outsource business functions or projects.
Since the launch of OutsourceMyProject.com in 2011, more than 2,000 suppliers have
registered with the site to bid for over £100,000 worth of projects posted by UK
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