Google Confirm Testing of New Search Options and Results, say QueryClick
Released on: August 26, 2011, 2:50 am
Author: QueryCLick LTD
Industry: Internet & Online
The search engine giant is currently testing out a number of
new features on the search results page that could soon change the way
the site identifies the most relevant results.
After months of speculation, Google has finally confirmed that it is indeed trying
out a new user interface test on their search results page. The changes, which show
the left side search filters are in a scrollable filter, are just part of their move
towards testing a form of infinite scroll web search, which is when users don't
have to click a button to take them to the next page, as scrolling down will load
more search results instantly, which will give users more and more results for their
Christopher Liversidge, QueryClick's Managing Director comments: “Google's
decision to test infinite scroll web results comes less than a year after they were
forced to deny that they were doing exactly that, when a report surfaced in November
2010 that they were already working towards creating these results. While these
reports were found to be based on search results caused by a Chrome extension called
FasterChrome, the potential for these kinds of results obviously interested Google.”
The news that Google is experimenting with new features on their search results page
shows that the search engine is keen to give the user as many results in possible,
and also means that they won't have to continually click through to other pages in
order to find what they're looking for, say QueryClick.
Chris continues: “Over the past year it's become clear that Google has made a
number of tweaks and changes to the way they display their results, in order to make
them more accessible to the user. For example, in July 2010, it was revealed that
they were making big changes to their image search and Image Search Ads, including
larger thumbnail previews, a hover pane, a new landing page, and of course, instant
scrolling. So, if these trials are successful, instant scrolling and a whole host of
other features could soon be the latest additions to Google's search results, which
can only be good news for Google's users.”
QueryClick is one of the UK's leading providers of Search Engine Marketing (SEM)
solutions for companies ranging from FTSE 100 listed brands to ambitious small
businesses looking to grow aggressively.
QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and
Conversion Rate Optimisation (CRO) to deliver the best return on investment in the
industry with proven results for businesses of any size.
It's this level of success that has seen QueryClick experience recession-defying
growth as a company but also manage to create record return on investment for their
clients, the list of which includes a variety of companies from globally renowned
FTSE 100 firms to local start-up businesses.
Pioneers in innovation with their finger firmly on the industry pulse, QueryClick
continue to put Scotland, and the UK, on the world map in terms of those leading the
charge in innovative, results-led search marketing solutions.
QueryClick Ltd (SC342868)
50 Albany Street
+44 (0)131 556 7078
Back to previous page
Submit your press release