Kuoni Launches Ananea
Released on: August 04, 2011, 2:56 pm
Author:
Kuoni
Industry: Travel
Kuoni has announced the launch of its brand new
environmentally responsible travel offering, ananea.
These holidays are for those who want to book ethical travel and it underpins the
company's long-term credentials as a responsible and sustainable travel company.
The holidays available under the ananea brand - a word that derives from the ancient
Greek word for renewal - are available only via an e-brochure. The new style, page
turning e-brochure features video streaming and stunning slide shows. The trips
within the brochure provide respectful, authentic and responsible travel experiences, from
jungle hideaways to volunteering trips, from tours way off the beaten track to
indulgent luxury escapes.
Holidaymakers can relax in one of the 21 carefully chosen hotels around the world,
many of them being lavish retreats that meet the highest standards of sustainable
tourism and fair employment, from Italy holidays and Morocco to
the Maldives, Costa Rica and Kenya. Hotels such as the Sextantio Albergo Diffuso
regenerated the medieval village of Santo Stefano di Sessanio in Abruzzo's
snow-capped Apennine Mountains.
Customers can also enjoy ethical touring and unforgettable experiences such as
private access to key projects on an exclusive Born Free Kenya safari or a fascinating insight into self-sufficiency in a Sri Lankan village. Travellers
can learn how Vietnam's people have been scarred by war and contamination in moving
and inspirational visits with Green Cross or take a self-drive tour of South
Africa's Garden Route, staying at Fair Trade lodges.
Joanna Edmunds, Kuoni UK MD commented: "At a recent event at the Royal Opera House,
we had Will Travers amongst our expert panel of speakers. Will is the son of
Virginia McKenna and he now runs Born Free. He spoke about the support Kuoni has
given Born Free over the years and in particular covered some of the projects which
were funded by the centenary Cape to Cairo tour which celebrated Kuoni's 100th
birthday. All the profits of that wonderful trip went to Born Free and it was
incredibly inspiring to hear what a difference this money had made. Born Free is
also a key partner for ananea, our new range of sustainable hotels, tours and
volunteering."
The third ananea element is volunteering, which adds a new dimension to travel. From
climate change to endangered animals, customers can contribute in a small way to
change the world for the better by working on projects such as Volunteers Without
Borders in Thailand, teaching English to village children, helping with building
projects and assisting the development of eco-tourism projects. By
booking one of these volunteering projects, customers are actively supporting
non-profit organisations, their research, the wildlife and people within the
communities.
"The concept of ananea is all about unforgettable experiences, sustainability and
respectful travel," explained Dagmar Marrocco, Market Manager for Kuoni. "People
want to go on holiday and learn about the community and give something back. These
are holidays for those whose urge to preserve is as strong as their desire to
discover. It's part of our mission to be a socially and environmentally aware tour
operator."
About Kuoni:
Kuoni offers luxury holidays in a number of beautiful locations, with a host of Cuba
holidays, Egypt holidays, USA holidays and Bali holidays. The company's Authentic
Experiences enable travellers to do as the locals do or learn from experts in their
field.
Quality is an integral part of companies like Kuoni who are aiming at the luxury
market, however Kuoni has recently launched its 'smart' holidays - a collection of
three to four-star holidays that have been handpicked and designed to give customers
more holiday for their money.
For further media information, please contact:
Anne-Marie Hansen
Kuoni Travel Ltd
Kuoni House
Deepdene Avenue
Dorking
Surrey
RH5 4AZ
01306 744 173
www.kuoni.co.uk
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