The Harley Medical Group Launches ĎFind The Face' Of Facebook Campaign
Released on: August 25, 2011, 12:10 pm
The Harley Medical Group
The UK’s leading cosmetic surgery and treatments company, The
Harley Medical Group, has this year launched a Facebook campaign to “Find the face of confidence” to front its 2012 advertising and
marketing campaign. The UK-wide Group has treated over 500,000
patients in its 28 year history and celebrates its patients’ new found
confidence through a variety of marketing activities.
Says Liz Dale, Marketing Director at The Harley Medical Group: “The winner receives£1,000 cash prize, as well as the opportunity to be the face of our TV and print
adverts. We are looking for someone who exudes confidence to front our campaign, the
winner may be a past patient, or a new one – but most importantly we want them to
feel that empowerment and confidence is something they want to champion.”
Lee Russell, 23, and Sophie Jones, 22, who became the faces of The Harley Medical
Group 2011, comment on their experience:
Lee Says: “I was always bigger than other children but when I got into my late teens
I managed to shed the excess weight through exercise. Although I lost weight I still
couldn’t shift the stubborn fat on my chest, which I was really conscious of.
“I decided to have a male chest reduction at The Harley Medial Group and it really changed my life. My
confidence obviously shone through, as I was asked to be the face of 2011. The
experience was amazing and gave me the opportunity to share my story with others.”
Sophie Says: “I decided to have a breast augmentation as I always felt self-conscious that I was out of proportion, so
found it really difficult to buy clothes and hated wearing a bikini.
My surgery gave me the confidence boost I needed and I was thrilled to be chosen to
be the face of 2011, I felt like it completed my journey.”
The competition which will run until 30th September and will also give 10 runners up
the chance to win the entire range of The Harley Medical Group’s new luxurious skin
To enter, please visit The Harley Medical Group Facebook page.
NOTES TO EDITORS:
The Harley Medical Group is the UK and Ireland’s largest cosmetic surgery provider,
performing more procedures and with more clinics than any other cosmetic surgery
group. It has been established since 1983 and is one of the most highly-regarded
Cosmetic Surgery Groups operating in the UK. It has treated over 450,000 patients to
The Harley Medical Group works tirelessly to maintain the highest standards in the
industry for the benefits all cosmetic surgery and non-surgical patients. We are
currently at the forefront of the campaign to ensure that the Government continues
to regulate the use of certain laser types used in cosmetic surgery and non-surgical
treatments so that patients are protected from rogue practitioners.
In 2004, The Harley Medical Group’s Chairman Mel Braham, at the request of the
Department of Health became a member of the department’s Steering Committee, set up
to oversee the introduction of new regulations covering the entire Cosmetic Surgery
sector. All of The Harley Medical Group’s clinics are registered with the Care
Quality Commission. There are now 31 clinics in the UK and Ireland: London (Harley
Street, Wimbledon, The City, Chiswick, Finchley & Watford), Marlow, Birmingham,
Leeds, Brighton, Bristol, Manchester, Newcastle, Chester, Nottingham, Southampton,
Cardiff, Chelmsford, Dublin, Northampton, Cambridge, Maidstone, Belfast, Reading,
Sheffield, Liverpool, Bromley, Glasgow, Cheltenham, Leicester and Guildford.
The Harley Medical Group is renowned for introducing and pioneering most new
surgical and non-surgical techniques to the UK and Irish markets, such as Aesthera
PPx, Laser Hair Removal, Cool Touch, and Silk Touch Lasers, Collagen for lines and
wrinkles, Laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc.
All new treatments and techniques are first thoroughly researched and tested before
they are submitted for approval by the Group’s Medical Advisory Board.
For more information, please contact:
Imogen Fry or Monique Cockerill
Rain Communications UK - 020 7828 0118 or Imogen.Fry@raincommunications.co.uk
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