Bupa Puts Real People At The Heart Of New Health Insurance Campaign
Released on: September 06, 2011, 9:23 am
Bupa has unveiled its latest TV advertising campaign to
promote its new health insurance product, 'Bupa By You'.
The multi-million pound, integrated, through-the-line campaign launched on 5
September and promotes the adaptable and affordable nature of 'Bupa By You'.
The direct response TV advert, direct marketing and digital advertising have all
been created by OgilvyOne.
'Bupa By You' is a natural
evolution of the brand's 'Helping You Find Healthy' campaign launched earlier
this year which demonstrated that healthy means different things to different
people. The product meets this ambition by providing customers with the ability to
personalise their insurance cover to best reflect their individual health needs,
priorities and budget.
The campaign focuses on real people in real situations revealing them to be doing
something that isn’t initially expected. This helps to demonstrate that 'Bupa By
You' is adaptable and Bupa doesn't make
assumptions about its customers health insurance needs.
"'Bupa By You' is proof that health insurance doesn’t need to be
one-size-fits-all," commented Sue Moore, marketing and customer development
director at Bupa Health & Wellbeing. "We have put the customer at the heart of the
decision making process and the adaptable nature of the product reflects how we have
listened to their needs."
Annette King, Chief Executive, OgilvyOne, added: "This campaign demonstrates how
Bupa is doing things differently - providing an adaptable product that meets
individual customer needs. Our multi-platform approach allows us to communicate with
customers on a very personal level."
Media buying was undertaken by Carat.
Further information about Bupa By You can be found on
Bupa's website, with the new TV advert available on Bupa's YouTube channel.The product is available for purchase
by phone now and online from late September via www.bupa.co.uk/byyou
Bupa’s purpose is to help people lead longer, healthier, happier lives.
A leading international healthcare group, Bupa offers personal and company health
insurance, runs care homes for older people and hospitals, and provides workplace
health services, health assessments and chronic disease management services,
including health coaching, and home healthcare.
With no shareholders, Bupa invests its profits to provide more and better
healthcare. The company is committed to making quality, patient-centred, affordable
healthcare more accessible in the areas of wellness, chronic disease management and
Employing nearly 52,000 people, Bupa has operations around the world, principally in
the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand,
Saudi Arabia, India, China and across Latin America.
For more information, visit www.bupa.com.
Head of Customer PR & Events
15-19 Bloomsbury Way
0207 656 2877
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