Fasthosts Warns Small Firms Not To Spam Their Customers
Released on: September 13, 2011, 10:57 am
Industry: Internet & Online
Fasthosts Internet Ltd, a leading web hosting provider, has
warned UK businesses not to spam their customers with unsolicited
newsletters and marketing emails.
Over the past year, the company has seen an 88 per cent rise in the number of spam
reports it has received, most commonly where consumers have reported business
customers for allegedly sending spam to them. The data lends weight to the theory
that the challenging economy and increasingly competitive online marketplace has
perhaps led more small firms to cut corners with their email communication. The
company recommends that small companies take necessary steps to ensure that emails
are only sent to the right recipients who have opted-in to receive them.
As more UK firms are adopting email marketing as a valuable sales and communication
channel, it would appear that the problem of business-related spam is escalating.
According to Fasthosts, from June 2010 to June 2011 the company has received 88 per
cent more reports from the public regarding genuine businesses who they believe have
sent them unsolicited and unwanted emails. A proportion of cases required
investigation and/or action by the provider such as a warning or locking of the
relevant email account. In most cases, Fasthosts needed only to provide best
practice email advice to the relevant business.
Stephen Holford, Marketing Director, Fasthosts Internet, said: "In a tough economy,
small businesses may be tempted to be more aggressive with the frequency of
mailings, or begin to take for granted their right to email a contact base. Every
firm must respect the value that consumers place on their Inbox, and take the proper
measures to ensure they use email professionally and ethically."
Internet Psychologist Graham Jones said: "Unwanted email is a major issue which
causes frustration, annoyance and stress. If a business emails people without paying
proper attention to opt-in systems they can expect increased negativity from their
customers and their prospects. And with the ease with which people can complain
about companies on social networks, there is the obvious potential for reputational
Jones added: "When people are asked to define spam they simply talk about emails
they did not request - no matter who those messages come from. Many businesses
think they are merely doing 'email marketing' but their customers actually think
they are spamming. There is a clear difference in thinking between many businesses
and their customers - and that is bad for reputation and revenue."
Whilst still rare, it is possible for businesses to become involved in the
distribution of spam without even realising. Problems can arise as a result of their
email becoming compromised locally, commonly through a virus or Trojan on their
hardware such as a PC. It is vital that all businesses they keep mailboxes secure
and regularly update passwords to minimise the risk of exploitation of their domain
or mail servers.
Holford added: "Whilst spam is not new, the damage that it can do to business
reputation and customer loyalty should definitely be cause for thought. The more
responsibility a company shows towards their use of email, the more credible and
rewarding email marketing will become as a channel."
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Fasthosts is a leading web hosting provider. Based in the UK and operating 24x7 from
their dedicated UK data centres, Fasthosts keeps over 1 million domains running
smoothly and ensures over 42 million emails are delivered safely each day. Services
include registration of domain names,
shared web hosting, business-class email, virtual servers, dedicated servers,
software-as-a-service, online back-up, secure online storage, email hosting and unlimited broadband. Fasthosts
maintains an industry-leading, highly successful reseller hosting channel. The company has won the
Microsoft Hyper-V Cloud Partner Award 2011 and Microsoft’s Hosting Partner of the
154 Southgate Street
+44 (0)1452 561 857
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