New Research Reveals Gmail is Growing in Popularity
Released on: September 27, 2011, 2:16 pm
Author: QueryCLick LTD
Industry: Internet & Online
New analytics reveal that just five years after its launch
Gmail for business is poised to be more popular than Microsoft Outlook,
Recent research from leading analysts at Gartner, the information technology and
research company has revealed that Google's cloud-based Gmail email for business
has become a 'viable' alternative to Microsoft's Outlook. While Microsoft's
Outlook service has traditionally been the email provider of choice for many
companies, Gmail's growing influence within the business sector means that the gap
between these two providers is getting smaller, say Queryclick.
Christopher Liversidge, QueryClick's Managing Director says: “The research from Gartner is really very interesting
because it reveals that Gmail is not only a good service for personal emails but
also a well-respected email service in what is still a relatively small market.
Web-hosted email services account for around 3-4% of the enterprise email market,
Gmail's overall market share currently stands at 1%, which sounds minimal, but is
actually quite a large section of the existing market.”
The cloud-based email system that Gmail uses is seen to be much more secure than
traditional email systems, and much easier to access remotely, ie from home, work or
even on holiday than any other system that's currently available to users. While
Microsoft have recently launched their own cloud-based email, Office 365, a new
version of it's well-known Exchange email server, the gap between these two
technical giants could be getting smaller, as the cloud-based technology becomes
more popular, say QueryClick.
Chris continues: “While both Microsoft Outlook and Gmail are considered to be very
reliable email systems for both personal and commercial use, it is predicted that
email services are going to grow over the nest few years, with email services
expected to make up 20% of the total market in 2016, and grow to a 55% share by
December 2020. This is obviously a prediction, but it's true that businesses are
becoming more reliant on emails as a method of communication, and they will
obviously need an excellent email system to help them do that. So, with so much
riding on email, both Microsoft and Google are bound to be making more and more
updates to their existing systems, which can only be a good thing.”
QueryClick is one of the UK's leading providers of Search Engine Marketing (SEM)
solutions for companies ranging from FTSE 100 listed brands to ambitious small
businesses looking to grow aggressively.
QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and
Conversion Rate Optimisation (CRO) to deliver the best return on investment in the
industry with proven results for businesses of any size.
It's this level of success that has seen QueryClick experience recession-defying
growth as a company but also manage to create record return on investment for their
clients, the list of which includes a variety of companies from globally renowned
FTSE 100 firms to local start-up businesses.
Pioneers in innovation with their finger firmly on the industry pulse, QueryClick
continue to put Scotland, and the UK, on the world map in terms of those leading the
charge in innovative, results-led search marketing solutions.
QueryClick Ltd (SC342868)
50 Albany Street
+44 (0)131 556 7078
Back to previous page
Submit your press release