Free Marketing Book for Writers from Biffmitchell.com
Released on = January 1, 2005, 6:21 am
Press Release Author = biffmitchell.com
Industry = Management
Press Release Summary = A free book from biffmitchell.com explores tools available
free or inexpensively on the Internet for writers to use in promoting their books.
Press Release Body = “For most writers, writing the book is the easy part,” said
author Biff Mitchell. “The hard part is selling it, and that’s what eMarketing Tools
for Writers is all about.”
Mr. Mitchell, author of several ebooks and print-on-demand (POD) books, including
the best-selling ebook The War Bug (Double Dragon Publishing, 2004), has spent the
last seven years using the Internet to market his books, both successfully and
“The Internet is a big place with a lot of people screaming for attention,” said Mr.
Mitchell. “It’s hard to get noticed through all the noise, but it’s possible. It
takes time, energy and creativity, but mostly it takes persistence.”
“I sent over a hundred thousand emails to book stores, libraries and other places to
promote my first novel, Heavy Load,” said Mr. Mitchell. “I doubt those emails
generated a single sale.
“After publication of my second novel, Team Player,” said Mr. Mitchell, “I created a
web site for my books and offered some free short story downloads to attract
visitors. Again, nothing happened.”
“But as I learned more about the Internet and its marketing potential,” said Mr.
Mitchell, “I started to have increasing success. I learned about things like online
directories where I could get my books listed free. I found web sites that would
allow me to set up a free or inexpensive page with information about my books –
where I could even include cover art. I joined forums and writers’ groups where
other writers could read my works and build awareness of my books. I discovered
media release sites where I could announce my books to thousands of readers and
media outlets free of charge.”
“Sales of my books began to climb,” said Mr. Mitchell. “But it took a lot of time
and effort. In eMarketing Tools for Writers, I present a variety of these tools,
explain how they can be used to market books, and provide links to further resources
on each tool.”
eMarketing Tools for Writers covers topics such as building an author web site,
writing effective media releases, creating blogs and RSS feeds, and using forums,
newsgroups and author/reader web sites to announce books.
“I see this as a living document,” said Mr. Mitchell. “As I learn more, and as I
receive information from other writers, I’ll update the book and continue to make it
available as a free download.”
Recently, Mr. Mitchell attracted international attention by running an auction at
eBay in which he auctioned off the right to be a murder victim in one of his novels.
To build awareness of the print release of his novel The War Bug, he’s running a
contest in which people read the ebook version of the novel and submit a review to
the publisher’s web site. A blurb from the best review will appear on the cover of
the book along with a picture of the reviewer.
“Writers have to look at what’s available on the Internet and then use their
imagination,” said Mr. Mitchell. “The Internet can be a powerful marketing tool, but
writers have to put aside time to experiment with what works best for them. Plus,
they have to use just as much creativity in their marketing as they did in writing
their books, maybe even a little more.”
Biff Mitchell is the author of several novels, a volume of short stories, and two
volumes of poetry. His satirical cyber-thriller The War Bug (Double Dragon
Publishing) will be available in bookstores in June 2005. eMarketing Tools for
Writers and several other ebooks are available as free downloads at
Web Site = http://www.biffmitchell.com
Contact Details = Biff Mitchell
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