Admiral Issues Winter Warning For Pedestrians
Released on: November 17, 2011, 5:14 am
Admiral has revealed more pedestrians are killed or injured in
November than any other month*, but worryingly, children in particular
aren't doing enough to make themselves safer and more visible on the
The poll of 1,000 children by the car insurance specialist
asked them about their road safety habits and found that less than half (48%) cross
the road in well-lit places when it's dark, just a third (33%) wear reflective
clothing and only a quarter (25%) wear anything brightly coloured. Even more
worryingly, one in ten (10%) say they do not do anything differently when it's dark
to make themselves more noticeable when it comes to road safety and awareness.
And to potentially put themselves at even more risk, nearly one in ten children (8%)
admit to crossing the road while talking on their phones, texting or listening to an
iPod/MP3 player and almost a fifth (18%) never follow the Green Cross Code when
crossing the road.
Admiral Managing Director, Sue Longthorn, said: "As we move into the winter months
it's paramount to be more aware on the roads as a pedestrian. With fewer hours of
daylight, it's harder for motorists to see pedestrians as it is, but even more so
if the pedestrians don't take precautions to make themselves more visible.
"Children need to switch off their electronic devices, follow the Green Cross Code
and make sure that motorists can easily see them when they are crossing the road."
So, to highlight the importance of the Green Cross Code for the 21st Century,
Admiral has put together a video with presenter Angellica Bell, highlighting what
dangers exist for children on the roads and how to avert them. It also features
Kevin Clinton from the Royal Society for the Prevention of Accidents. The video can
be viewed at www.admiral.com/GreenCrossCode.
Notes to Editors:
*Reported road casualty statistics from the Department for Transport. In 2010 2,631
pedestrians were killed or injured on British roads in November, around 500 more
than the average across the other 11 months of the year.
Admiral, (a trading name of EUI Ltd) launched in 1993, and is part of Admiral Group
plc. It was set up to target those motorists who traditionally pay higher than
average premiums, including those under-35, living in cities or driving hot hatches.
It now offers its unique Admiral MultiCar policy for households with two or more
Admiral writes its motor insurance business to a consortium of insurers, these being
Admiral Insurance Company Ltd, Admiral Insurance (Gibraltar) Limited and Great Lakes
Reinsurance (UK) plc.
The Admiral Group employs over 4,500 people in the UK and has 3 million customers in
029 2043 4333
Back to previous page
Submit your press release