Bright Van Man Steers Drivers In The Right Direction This Road Safety Week
Released on: November 24, 2011, 11:50 am
Northgate Vehicle Hire
Northgate Vehicle Hire, market leader in flexible van hire and fleet
solutions, is helping to steer drivers in the right direction this Road
Safety Week, 21st–27th November, with a new health and safety campaign
aimed at raising awareness of the dangers of driving in the dark.
In association with road safety charity, Brake, Northgate’s Bright Van Man is full
of bright ideas for driving safely in the winter months and is communicating six
simple subjects with drivers:
Vision – Remember vulnerable road users and approaching obstacles are more difficult
to spot. Expect the unexpected!
Lights – Always check your lights when approaching oncoming traffic to avoid‘dazzling’. Remember, it’s illegal to drive without fully functioning front and rear
Speed – Drive at a speed that will allow you to react to unexpected hazards.
Distance – Perception of distance is altered in the dark so extend the two second
rule to three seconds.
Fatigue – For long journeys take rests, or consider sharing the drive. Make sure you
are well rested before a long nighttime journey. Plan your journeys.
Maintenance – Vehicle maintenance – keep your washer fluid topped up and your
vehicle in tip top condition. Ensure all lights are working.
Also supporting the Lighter Later Campaign, which is coordinated by 10:10 and backed
by Brake, Northgate is a firm believer that more daylight hours during winter will
make the UK roads safer.
Jonathan Pearce, Campaign Manager at Northgate Vehicle Hire, commented on the new
“With the clocks going back and road casualty statistics showing that 40% of
collisions occur in the hours of darkness*, it’s more important than ever that we
communicate the importance of driving safely, in the winter months especially, with
our colleagues and customers. The Bright Van Man puts a lighthearted face to a
serious message and we’re really hoping to strike a chord with drivers this Road
Northgate has also compiled a Driver’s Guide covering Bright Van Man’s driving tips
and other key road safety topics including drink and drug driving, mobile phone use,
driver fatigue and speeding. The Driver’s Guide and a Bright Van Man poster can be
downloaded from a dedicated Road Safety Week page on Northgate’s website
For more information on Northgate Vehicle Hire please visit www.northgatevehiclehire.co.uk, follow Northgate on Twitter at http://twitter.com/northgatevhire or join the company on Facebook at www.facebook.com/northgatevehiclehire. For more information on Brake please visit www.brake.org.uk.
* According to The Royal Society for the Prevention of Accidents (ROSPA).
Notes to editors:
Northgate Vehicle Hire has shaped and defined the van hire market for over 30 years.
Operating over 60,000 vehicles on rental through more than 60 locations, which
include 56 workshops, 300 technicians and 56 mobile technicians operate within the
direct service network.
With a diverse customer base ranging from blue chip corporations and local
authorities right down to small and medium sized enterprises and owner operators,
Northgate will deliver the very best service levels available within the market
place through the delivery of vehicles, a wholly owned infrastructure of workshops
and technical centres, specialist staff and innovative systems.
For further information please visit www.northgatevehiclehire.co.uk.
For more information on this story, please contact Amy Gregory at Manifest
Communications on 01484 469601 or email: firstname.lastname@example.org
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