Currys and PC World Announce 100 Hour Price Crash Online

Released on: November 23, 2011, 2:41 pm
Author: Jonny Stanton/Simon Branney
Industry: Retail

UK's Largest Electrical Retailer Launches Online Price Drop

With Cyber Monday fast approaching and customers gearing up to start their Christmas shopping in earnest, Currys and PC World is offering them a helping hand with its biggest ever online pre-Christmas event. 

Offering over a million pounds worth of discounted products, the sale will start at 3pm on Thursday 24 th November and continue right through until midnight on Cyber Monday 28 th November, the biggest online shopping day of the year.

Currys and PC World are predicting a record-breaking 25% extra visitors to their sites across the 100 Hour Price Drop. The promotion, which will run on both www.Currys.co.uk and www.PCWorld.co.uk, will offer customers some great market-beating deals across major brands and product categories, including iPads, Xbox Kinect, large screen TVs and computing products and gifts – for the whole weekend.

Commenting on behalf of Dixons Retail, Anina Castle said: “As part of our peak promotions we have been surveying our customers ‘Wish Lists'* for Christmas, to ensure that we include some of the products our customers really want to get including the Xbox Kinect , Dr Dre Beats headphones which feature in the top ten.”

“Last year we saw visitors to our websites increase by around 15% on Cyber Monday. This year we are predicting an increase of up to 25% across the whole weekend as canny customers prepare for Christmas by seeking out online bargains.”

-Ends-

Notes to editors:

*Currys and PC World's Wish List promotion has asked customers to submit their top gifts in order to be in with a chance of winning them. The top 10 products, as voted for by customers, are:

•  iPad2

•  Samsung D8000 smart TV

•  Xbox Kinect

•  Kitchen Aid mixer

•  DLSR camera and lens kit

•  Sony i5 laptop

•  Dr Dre Beats headphones

•  Kindle

•  Macbook air

•  iPod Touch

The Currys and PC World, Wish List Promotion enables one lucky winner every week to win £10,000 worth of products as selected by presenters of The Gadget Show, installed and set up by a KNOWHOW expert in time for Christmas.

To be in with a chance of winning, all you have to do is enter your very own Christmas list online at Currys wish list or PC Worlds wishlist either from home or in store.

Media Contact:
Jonny Stanton / 020 7543 4528 / jonny.stanton@mcsaatchi.com
Simon Branney / 020 7544 3783 / simon.branney@mcsaatchi.com

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