Forza Announces Plan To Optimise Websites For The Tablet Market
Released on: November 03, 2011, 5:35 am
Forza, a health supplements and weight loss brand in the UK,
has revealed its plan to revolutionise the diet market and initiate the
globalisation of its brand by entering into the growing tablet market.
This will involve having websites designed specifically for tablet
computers, such as Apple's iPad.
So called 'T-Commerce' (tablet), while not yet a mass market, is gaining interest
and, as more and more people start to purchase tablets, the number of consumers
trying to shop using both apps and m-websites (mobile) is set to grow. By entering
into the tablet market, people will be able to purchase slimming tablets and other Forza products from their tablet computers.
A study by Ai found that most top retail brands in the US don't have anything
approaching a tablet optimised website. Forza research has clearly indicated that
the iPad2 will likely be the hottest item on everyone's Christmas list, with
millions of units expected to sell.
Barny Shergold, IT Director with the Forza Group, said: "My team will begin the
optimisation process in November and realistically I expect our websites to be ready
for tablet functionality by Christmas. Whether your tablet of choice is the
Blackberry Play, iPad 2, Motorola XOOM or any of the other popular tablets our plan
is to roll out a smooth interface that makes the customer experience uniquely simple
and trouble free."
Forza currently has its IT department working on a large array of developments which
it hopes will springboard it ahead of competition on a European scale.
The website is visited by thousands of people weekly who battle the UK's
ever-growing weight loss and obesity issues. With the new tablet-optimised websites,
it will be easier for people to purchase Foza products such as acai berry tablets. Making
the purchasing experience easier and more enjoyable is the company's way of trying
to educate its customers on weight loss. Through its tablet-accessible websites,
Forza wants to send the message that needing to lose weight is not something to be
ashamed of but something people should be proud to do.
Forza health supplements, which include sea kelp tablets, are dispatched
from its factory in Kent to GMP standards and are advised by official bodies such as
Leatherhead Food Research. Forza's customer service operations are based in central
London and are manned on weekdays during conventional office hours.
The Forza Group is a leading branded venture capital organisation that was conceived
in 2005. The Forza Group has gone on to grow very successful businesses in sectors
ranging from health supplements, such as t5 fat burners, through to celebrity costume jewellery.
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