Rezidor Signs Global Partnership with World Clean Up 2012
Released on: November 22, 2011, 12:18 pm
The Rezidor Hotel Group
Rezidor, a rapidly-expanding worldwide hotel company, has
announced a partnership with World Clean Up 2012, a global campaign
which aims to clean up illegal stray garbage in 100 countries and raise
people's environmental awareness worldwide. Together with Carlson,
majority shareholder and strategic partner of Rezidor, the company will
join and support World Clean Up activities throughout the year and
celebrate the end of the campaign 2012 in September during Rezidor's
traditional "Responsible Business Action Month." Rezidor and Carlson
are the only global partners of World Clean Up 2012 within the
Inge Huijbrechts, Director Responsible Business, said: "Doing business in a
responsible and sustainable way is of highest importance to our group.
Rezidor's ambitious and company-wide Responsible Business programme dates back to
1989 and has been developed further ever since. World Clean Up is a fantastic
initiative which is also supported by many national governments and European
Parliament members, and will complement our Responsible Business activities 2012."
Rezidor kicks off the global partnership with World Clean Up during the European
Week for Waste Reduction. The Rezidor Hotel Group has hotels across the globe, from hotel oslo to hotel Riyadh and it will utilise its worldwide presence
to spread the message of this campaign. Eighteen Radisson Blu and Park Inn by
Radisson hotels will launch clean-up activities in 11 countries. The official World
Clean Up 2012 campaign will start with an international conference at the Radisson
Blu Olympia Hotel in Tallinn, Estonia. From then on, clean up actions will be
organized in 66 countries across the globe.
World Clean Up started as a national clean-up day in Estonia in 2008 with 50,000
people joining in the cause. The campaign is fully organized and carried out by
volunteers - people mobilizing others to share ideas, knowledge and experience, to
create networks and to make the world a cleaner place.
"This is not just about the nature -lovers, it's about everyone waking up to the
reality that garbage is the largest mistreated resource in the world," said Rainer
Nolvak, one of the action initiators.
- Ends -
About The Rezidor Hotel Group:
The Rezidor Hotel Group is one of the fastest growing hotel companies in the world.
The group features a portfolio of more than 400 hotels in operation and under
development with 88,800 rooms in over 60 countries. Its portfolio includes: hotels
in Berlin, hotels in Stockholm and hotel Bratislava.
Rezidor operates the brands Radisson Blu Hotels and Resorts and Park Inn by Radisson
in Europe, Middle East and Africa, along with the Club Carlson loyalty programme for
frequent hotel guests. Under a worldwide license agreement with the iconic Italian
fashion house Missoni, Rezidor also operates and develops the new lifestyle brand
Rezidor is listed on the Stockholm Stock Exchange. Carlson, a privately held, global
hospitality and travel company, based in Minneapolis (USA), is the majority
The Corporate office of the Rezidor Hotel Group is based in Brussels, Belgium.
Senior Director Corporate Communication
The Rezidor Hotel Group
Avenue Du Bourget 44
+32 2 702 9331
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