Vebnet Reveals Lack Of Appreciation Of The Benefits Package Is A Major Concern For Employers
Released on: November 16, 2011, 6:58 am
Vebnet has revealed that for the third year running, over half
of HR directors and rewards chiefs (56%) say lack of employee
understanding or appreciation of benefits is their number one concern,
yet the potential for better communication and greater financial
education is still to be exploited by many.
This is one of the main conclusions to be drawn from the Annual HR Reward Survey*,
conducted in partnership with employee benefits and solutions provider Vebnet and leading long term
savings and investment company Standard Life.
Other findings of the annual survey were:
- Less than a third (31%) of employers say they conduct frequent employee research
to help them understand their employee's views and concerns around rewards and
- Just over a third (34%) of employers confirm their reward and benefit
communications are personalised for each employee.
- Over half of employers (52%) don't currently offer their employees any financial
education and have no plans to do so.
Richard Morgan, director of consultancy at Vebnet, commented: "Many people are
seeing an erosion of their income in real terms, thanks to pay freezes and
inflation. So a drive for greater employee understanding and engagement has never
been timelier. Benefits are typically worth 20-25% of salary and demonstrating this
is an important message that is likely to be very well received in the current
environment. More than ever, employees are likely to want to gain a much better
understanding of how to plan for the future and to be extremely receptive to support
in this area.
"But it appears that many employers are deferring addressing this issue. Clearly HR
directors and benefit chiefs have many things to contend with just now, such as
headcount reductions and budgets being squeezed. But they also need to tackle the
issue of engagement and understanding head on. I believe the spotlight is about to
turn towards engagement and that financial education is set to become as important
as "wellbeing" in the workplace.
Ann Flynn, Head of Corporate Marketing at Standard Life added: "There is no doubt
that the right communication is vital when it comes to employee engagement and with
the introduction of auto-enrolment it can only gain in importance. We've already
carried out additional research into auto-enrolment, which shows that when people
are presented with the right information in the right way, they engage more and are
likely to understand the value of their company pension scheme and stay opted in.
That's why Standard Life and Vebnet are working closely with employers to ensure
the right communications are used to help drive engagement so that employees have a
full appreciation of the benefits their employers are providing."
- ENDS -
Notes to editors:
*The Annual HR Reward survey was conducted by HR magazine, in partnership with
Vebnet and Standard Life.
Vebnet Limited is a reward and benefits provider. They work with some of the
world's leading employers offering a range of services including reward and
benefits strategies, reward and benefits technology, employee communication and
administration services, including employee benefits consulting and employee benefits administration. Founded in 2000 and acquired by Standard Life in 2008, Vebnet is one of the
largest providers supporting over 200 employers and 470,000 employees.
About Standard Life:
Established in 1825, Standard Life is a leading long term savings and investment
company, with around six million customers internationally. By understanding
customer needs and offering innovative products to meet these needs, Standard Life
helps people with their financial planning, so they can feel more confident about
the future. Standard Life is the UK's largest provider of corporate pensions, with
over 35,000 employer schemes and over one million employee members.
19a Canning Street
0131 245 2737
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