Choice Hotels installs choiceADVANTAGE property management system in UK
Released on: February 20, 2012, 9:25 am
Choice Hotels Europe, the company behind the Comfort, Quality
and Clarion brands, has announced that it has deployed choiceADVANTAGE,
its cloud-based hotel property management system (PMS), so far in 20%
of its UK hotel network.
choiceADVANTAGE is available to hotel owners who
own and operate Choice-branded hotels under franchise agreement. The user-friendly
solution provides franchisees with unparalleled advanced hotel management
functionality including efficient guest servicing and sophisticated revenue
management. As cloud-based software, the system is also accessible from any computer
that offers Internet access.
choiceADVANTAGE requires a minimal initial investment for franchisees, since it
eliminates the need to purchase, store and maintain the costly infrastructure and
hardware typically associated with traditional property management systems.
The lower total cost of ownership for choiceADVANTAGE continues to be an attractive
element of the overall value proposition that Choice Hotels offers to its
franchisees. Choice Hotels Europe holds full membership of the British Franchise
Association and is a pure franchisor operating in the hotel sector.
Duncan Berry, CEO, UK, Choice Hotels Europe, said: "From the moment a reservation
is made through check out and even after a stay, choiceADVANTAGE provides our
franchisees with a fully integrated solution to manage guest interaction at every
stage. General Managers using it tell us they like the ability to access it remotely
so they know exactly what's going on at their hotel at all times. Given how it
automates several hotel processes front office personnel are also being freed-up to
provide additional customer service."
Garth Powell, General Manager, Quality Hotel Plymouth,
said: "choiceADVANTAGE offers an hotelier superb value for money, minimal on-going
maintenance costs, and most importantly, it’s fabulously simple to operate. It has
been cleverly designed to do exactly what hoteliers need it to in order to run a
hotel efficiently and productively."
Elsheikh Shein, General Manager, Comfort Inn Hyde Park, commented: "I really
like that I can access choiceADVANTAGE remotely which means wherever I am I know
exactly what's going on at the hotel."
choiceADVANTAGE has just been installed at its 5,000th hotel property the Comfort
Hotel De L'Europe of Saint Nazaire, France and is currently in operation among
properties in the U.K, including the Clarion Collection Hotel in Birmingham, and hotels in
the U.S., Canada, Mexico, France, Australia, and New Zealand. Plans to continue to
introduce the software in Choice Hotels brand properties across other European
countries are in process.
- ENDS -
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing
more than 490,000 rooms, in the United States and more than 30 other countries and
territories. As of September 30, 2011, 430 hotels were under construction, awaiting
conversion or approved for development in the United States, representing more than
35,000 rooms, and 94 hotels, representing approximately 8,700 rooms, were under
construction, awaiting conversion or approved for development in more than 20 other
countries and territories. The company's Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel,
Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its
Ascend Collection membership program, travellers in the United States, Canada and
the Caribbean have upscale lodging options at historic, boutique and unique hotels.
Additional corporate information may be found on the Choice Hotels International,
Inc. Web site, which may be accessed at www.choicehotels.com.
67 Astonville Street
+ 44 (0) 208 871 0536
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