Co-Operative Car Showroom Crowned UK's Top Land Rover Dealership
Released on: February 08, 2012, 9:25 am
The Co-operative Motor Group
Farnell Land Rover has won the ultimate recognition from its
own supplier by being crowned Land Rover's UK Dealer of the Year.
The Bradford-based dealership, which is part of The Co-operative Group, beat more
than 130 other businesses from across Britain to win the highly-coveted prize at
this year's Land Rover dealers' conference.
Farnell Land Rover, located on Kings Road, Bradford, was one of the first Land Rover
dealerships in the world to open its doors. The company has continued to refresh and
update its image, and recently invested £1m in a new showroom, which opened to the
public last January.
Jatinder Aujla, Group Operations Manager, said: “To win this award just one year
after re-launching the dealership perfectly illustrates the excellent customer
service we provide.
"It is also particularly gratifying since I am Bradford born and bred and very
proud of my hometown. It was great to be able to promote Bradford on the national
stage as a successful place to do business."
As well as becoming Dealer of the Year, Farnell Land Rover also took second place in
the Sales Dealer of the Year and Service Centre of the Year categories. In the
latter, the Bradford firm narrowly lost out to the Leeds-based Land Rover
dealership, also part of The Co-operative Group.
The Bradford company enjoyed strong sales over the Christmas period, with new
like-for-like purchases up 60 per cent on the previous year. The increase in demand
was partly driven by interest in the Range Rover Evoque, a recently-released
British-built model endorsed by Victoria Beckham, who was brought in to design the
interior of the vehicle.
- ENDS –
The Co-operative Motor Group is part of The Co-operative Group, one of the largest
retail co-operatives in Europe and one of the top 45 motor groups in the UK.
The group represents some of the leading global players in the industry through its Nissan car dealerships and Mazda car dealer showrooms, while vehicles from other major manufacturers including
Renault, Land Rover, Range Rover, Peugeot, Fiat, Suzuki, Chrysler and Jeep are also
available through the company's 23 showrooms in the North West, Yorkshire and The
For further information contact:
Phone: 01274 377300
Fax: 01274 377330
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