Premier Inn research finds money (and Brits) never sleep
Released on: February 27, 2012, 10:01 am
Author: Premier Inn
Premier Inn has revealed the results of new research
commissioned by the hotel chain, which has found that Brits are
counting pennies rather than counting sheep, as almost three quarters
of the nation admit to having sleepless nights thanks to financial
worries keeping them awake at night.
The sleep study, commissioned by the UK's best value hotels, Premier Inn, found that four in ten Brits have a
disturbed night's sleep as a result of worrying about having enough cash to pay
bills and 'get through' the month. Concerns about work, love life woes and fears
over health were highlighted alongside financial worries as being the top reasons
that Brits lie awake at night.
Of the 2,000 adults surveyed, the majority revealed their sleepless nights are
caused by things playing on their mind, rather than physical disturbances like
annoying car alarms or persistent dog barking. That said the beeping, flashing or
buzzing of mobile phones does cause one in twenty of us to stir from our slumber.
Getting the temperature right seems to be a crucial element of a good night's sleep
with over a quarter of Brits being unable to nod off if they are too hot and 16%
claiming they wake up if it's too cold.
Claire Haigh, spokeswoman for Premier Inn, commented: "Most of us suffer from
sleepless nights at some point in our lives and it can be extremely frustrating when
something is playing on your mind as it makes it hard to drop off.
"The research revealed that 40% of us actually have a better night's sleep when we
are staying away from home as it allows us to really switch off. This demonstrates
how important it is to occasionally get away from the stresses of everyday life, but
making sure the time away from home won’t break the bank."
The study revealed that the average time when Brits are most likely wake up from the
land of nod is between 2am and 3am and for those who suffer sleepless nights
regularly it can happen at least twice a week, with almost a quarter of Brits saying
Sunday is their most restless night, due to worry about the coming week.
Other concerns playing on Brits' minds this year include worries over preparations
for the Queen's Jubilee, excitement for the Olympics coming to England and even 6%
admit to missing out on their 40 winks as a result of the US presidential election.
Notes to editors:
Research carried out by One Poll for Premier Inn, 2,000 respondents were surveyed in
Best Value Hotels in the UK: Research conducted by YouGov found Premier Inn top in
BrandIndex Value measure when reviewing all data between 1 January 2011 and 31
About Premier Inn
Award-winning Premier Inn is the UK’s biggest hotel brand with over 600 budget
hotels and more than 46,000 rooms across the UK and Ireland. Premier Inn bedrooms
feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier
Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a
wide range of food choices.
Premier Inn is open in Dubai and India. On a domestic front, Premier Inn aims to be
the largest provider of budget hotels in London (within the M25) by 2012.
Premier Inn supports WaterAid, the international charity whose mission is to
overcome poverty by enabling the world's poorest people to gain access to safe
water, sanitation and hygiene education. To date Premier Inn has raised £1m for the
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