British Airways Introduce Holiday Finder Tool on ba.com
Released on: March 14, 2012, 10:26 am
British Airways has made it even easier to find the perfect
holiday with the launch of a new 'Holiday Finder' tool on ba.com.
Andrew Crawley, commercial director, British Airways said: "We have been developing
ways to make choosing the right holiday even easier, so we are excited to launch the
new 'Holiday Finder' on ba.com.
Now customers can be inspired and find a bargain that's just right for them at the
A new section called 'Not sure where and when' has been added to ba.com homepage
and this is where customers will find a link to the 'Holiday Finder'. The tool can
also be accessed directly at ba.com/holidayfinder.
The new ba.com feature allows customers to find the best deal on their flight+hotel
package to a range of British Airways' most popular holiday destinations. Customers
can personalise their specific requests by adding in budget, departure date, number
of nights, destination or group of destinations, journey time, star rating, board
basis, type of holiday and temperature.
Once these filters are added a list of holiday packages will be displayed to fit
their specific criteria.
This will not only benefit anyone not sure where or when they want to go on holiday
but also those looking for a good deal, anyone on a budget, holiday-makers with
flexible dates and those who do not have the time to shop around.
The 'Holiday Finder' tool offers a more personalised experience for customers,
enabling them to search for specific options including budget, departure date,
number of nights, destination, journey time, star rating, board basis, type of
holiday i.e. city break or beach, and temperature.
- Ends -
About British Airways:
British Airways plc offers a wide range of worldwide destinations - including flights to Brussels, flights to New York, holidays in Las Vegas and Milan
holidays, hotels, flights, car rental with Avis and experiences. Customers can save time and money with ba.com when booking ATOL protected holiday packages, ATOL number is 5985. Passengers are offered added peace of mind to their holiday plans and the security of travelling with British Airways. British Airways plc constantly seeks to exceed customers' expectations, both in terms of the value for money and quality of the service provided.