-Co-Founder Robert Von Goeben set to retire as Green Toys looks to Establish the Future While Honoring Its Iconic History

SAN FRANCISCO, 2016-Aug-29 — /EPR Network/ — Today, Green Toys Inc. (, the award-winning manufacturer of eco-friendly and socially responsible children’s products announced the hiring of Ian Coats MacColl as the company’s first Chief Creative Officer.  With 25 years of experience in the industry, Mr. MacColl will be responsible for overall product design, research, marketing and strategy for the company.

“Ian stands at the intersection of creativity and business and as we look to the future of Green Toys, we are excited for Ian to join the team and help us navigate this next chapter,” said Charlie Friend, President of Green Toys.   “Ian has been an instrumental part of our development over the last few years. As Green Toys continues to inspire families to unplug and play through the safest and most sustainable products available today, we decided now was the time for him to become more involved in the business.”

Mr. MacColl has been consulting with Green Toys for more than five years, working to expand the product line to include new revenue opportunities consistent with the company’s sustainable mission.  Previously MacColl was Vice President of Research, Design and Product Development at Wham-O.  Before that, he was the Managing Director of IDEO San Francisco, an international design consultancy helping organizations innovate.

“I could not be more excited about joining the team at Green Toys as the Chief Creative Officer to help expand on the meaningful vision that the company was built on,” explained MacColl. “Having spent my career making products internationally, I look forward to applying this experience to creating products designed for longevity, using materials diverted from landfill, and manufacturing from domestic sources.  Green Toys represents a sea-change for how businesses operate and I am honored to be in the position where together, we can continue their mission and help bring it to an even wider audience.”

Green Toys also recently announced the retirement of its founder, Robert von Goeben.  “We thank Robert for the many contributions he made to the success and growth of Green Toys. It was through his vision, coupled with co-founder Laurie Hyman, that Green Toys became an innovator in the toy industry and leader in sustainable products. We will forever be thankful to Robert for his role in making Green Toys a truly great American-made toy company.  We wish Robert nothing but the best on his retirement ” adds Howard Friend, Chief Executive Officer of Green Toys.

Von Goeben will remain involved with Green Toys in a consultant role through the end of 2016.

All Green Toys products are designed, manufactured, and assembled in the United States. Made from food-safe, 100% recycled milk containers, they contain no BPA, PVC, phthalates or external coatings and are dishwasher safe. Each toy is packaged in a 100% recyclable corrugated box printed with soy inks—no twist ties, plastic films or cellophane.

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Twitter: @GreenToysInc



Green Toys Inc. creates and manufactures environmentally and socially responsible products for children. Inspired by its founders’ desire to offer consumers a trusted source for children’s products, Green Toys Inc. provides transparency about its eco-friendly raw materials and USA-based manufacturing processes. Green Toys’ line of classic toys promotes recycling, saves energy and reduces greenhouse gas emissions. For more information, please visit




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