Natural Consumer in U.S. Market Growing Significantly Due to Rising Trends towards Natural Living: 2017

Posted on 2017-08-31 by Mark Hub in Apparel & Fashion // 0 Comments

Market Research Hub

Albany, US, 2017-Aug-31 — /EPR Network/ — Today’s consumers are becoming increasingly aware of buying natural and environmentally friendly consumables. From washing powders to food, nowadays there is a non-artificial alternative for almost everything. This consumer demand for healthier and more natural ingredients is prompting a growing number of business giants. With a prime focus on U.S., a new consumer survey report has been added to the vast repository of Market Research Hub (MRH), with the title of “U.S. The Natural Consumer– August 2017”. This research study analyzes overall natural consumer market on the basis of their behavior, key trends, issues and opportunities, and consumer segmentation. Additionally, the study also identifies that what motivates a natural lifestyle among U.S. consumers.

Request Free Sample Report: http://www.marketresearchhub.com/enquiry.php?type=S&repid=1294786

Natural Consumers account for 36% of the U.S. adult population. Also, 18-44-year-olds are most likely to be natural consumers. In the initial section, the research focuses on the current status along with the issues and opportunities. One of the major issues is that Americans are not exactly healthy, but they think they are. Presently, living naturally is the trendy thing to do for young adults. It has been stated in the report that growth of natural products leaves consumers with more options. Also, future interest in natural living may be fostered by today’s young adults. According to the findings, the increasing demand for all-natural products never seems to fade.

Further, the report studies that while Natural Consumers are committed now and in the future to natural living, they aren’t entirely sure what “natural” means. It has a different meaning for different people. Two-thirds of Americans think the word “natural” on the label of a packaged or processed food means it contains no artificial ingredients, pesticides or genetically engineered organisms. Otherwise, natural means healthy, no additives, free-from and pure product. In this study, natural consumer segmentation includes Enviro Naturals (17%), Self-sufficient Naturals (15%), Conflicted Naturals (42%) and Disengaged Naturals (26%).

Browse Full Report With TOC: http://www.marketresearchhub.com/report/the-natural-consumer-us-august-2017-report.html

One of the major market factors is that aging population could lead to more concern about future health issues. Interest in natural living is largely driven by consumers’ desire to improve their health and to feel better. Key trends analyzed in the study are greater selection, access and familiarity influence natural purchases, Natural lifestyle choices may be hindered by confusion and convenience; Food brands may lead the charge for more natural products. In terms of price, natural products are expensive, but not necessarily overpriced. In U.S., paying extra to live naturally is worth it for parents. Also, rising HHIs may increase likelihood of spending on natural. The perceived high cost of natural products and already favorable perceptions of personal health will prevent some from pursuing a more natural lifestyle. On the other hand, the research analyzes that environmental issues are a front-and-center concern.

Enquire About this Report: http://www.marketresearchhub.com/enquiry.php?type=S&repid=1294786

About Market Research Hub:

Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps.

MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining industry trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients.

Matched content

Editor’s pick