Overview of Baby Diapers Market: Size, Trends, Share and Growth Forecast till 2026

Posted on 2018-05-29 by Mark Hub in Industrial, Retail // 0 Comments

ROCKVILLE, US, 2018-May-29 — /EPR Network/ — A recently compiled Fact.MR report foresees the global baby diapers market to record a stable 5.3% volume CAGR over the period of forecast, 2017 to 2026. Revenues from worldwide sales of baby diapers are estimated to exceed US$ 86,000 Mn by 2026-end. In terms of both value and volume, North America is envisaged to remain the largest market for baby diapers, with demand driven by a plethora of factors including robust working population and high literacy rate.

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Pre-fold diapers have substituted use of pin by Snappies, thereby offering higher convenience to users. Biodegradable diapers are witnessed increased penetration in the region, as they are produced by using natural, eco-friendly, and baby skin-friendly materials. Environmental challenges and relevant government regulations have further supported the use of eco-friendly products in North America, thereby influencing demand and sales of biodegradable baby diapers significantly.

Smart Baby Diapers Development to Influence Demand & Drive Sales

The baby diapers market has perceived a spate of novel product launches over the past couple of years, such as baby diapers featuring wearable sensor technology. Such technologies have enabled caretakers to identify the need to change diaper of a baby beforehand, thereby preventing skin issues, and saving time & spending on clinics. Development of smart diapers is another major trend that is addressing issues related timing of changing diapers of babies.

Jahangir Ahmed, B-Tech student at the University of Kashmir, has developed a smart diaper, tentatively called “Baby Pee Sensor”, which comprises four layers – inner fabric, absorbent material, cover layer, and outer layer that is embedded with devices and sensors. This diaper offers the convenience of washing by detaching the outer layer, and reusing, and is expected to be cost-effective. Such products, with proper marketing and advertisements, have high future market penetration potential, particular in developed and developing nations.

Key Takeaways from Fact.MR’s Report on Baby Diapers Market

Disposable underwear will continue to be the dominant product type in the market, in terms of value. Demand for disposable underwear is primarily driven by their convenience and ease of use.
Based on diaper style, pull on baby diapers are estimated to account for the bulk revenue shares of the market during the forecast period. Pull on baby diapers are also expected to record the fastest volume sales through 2026.
Sales of baby diapers will remain the highest for use in babies with less than 12 lbs weight. Babies with a weight of less than 12 lbs will account for approximately one-third market revenue share by 2026-end.
Modern trade channel are anticipated to remain dominant distribution channels for baby diapers, and are estimated to latch onto nearly two-fifth market revenue share by 2026-end.
Fujian Shuangheng Group Co., Ltd., Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson Private Ltd., and several other prominent market participants have been profiled and analyzed in detail in this report.

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Diaper Recycling Efforts of Manufacturers will Regain Consumer Loyalty & Fuel Sales

With growing adoption of disposable baby diapers driven by increasing hectic lifestyle of consumers across the globe, along with adverse effects of these diapers on the environment have led manufacturers to focus on recycling of disposed diapers. Procter & Gamble, a leading manufacturer of baby diapers, is taking efforts for diaper recycling in Amsterdam, by partnering with AEB Amsterdam. This initiative is similar to that being carried out by a P&G subsidiary, Fater, in Italy.

The effort toward recycling disposable diapers is likely to be completely operational by 2018-end, and would cater to production of nearly 10,000 tons of new disposable diapers annually. Local authorities are subsidizing this recycling program of P&G, with an aim of alleviating strain of the diaper industry on the environment. Such recycling efforts by manufacturers will also help them gain consumer attraction coupled with reduction in their environmental footprint. This will further support the demand for disposable baby diapers in the near future.

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