SMEs Accounted for Nearly 60% Share of SAP Cloud Platform Services Market in 2017, Finds New Fact.MR Study

Fact.MR

Increasing number of solutions in the entire cloud ecosystem has resulted in creation of a complex cloud environment. Shifting toward cloud platforms being a major focus, cloud customers are facing challenges in managing applications, integrating, workload management and other facets in the cloud computing space. In a bid to resolve cloud challenges, vendors such as SAP SE have created advanced cloud platform services that offer simplified process control and enhanced workload management using various services under the SAP cloud platform services portfolio.

Fact.MR foresees that the sales of SAP cloud platform services are estimated to jump by 1.2x in 2018 over 2017, with the overall SAP Cloud Platform Services Market crossing a valuation of over US$ 160 Mn in the year. Fact.MR report envisages that the SAP cloud platform services market is likely to stay bullish on back of remarkable growth prospects in the following years, with growing small and large scale enterprises venturing into SAP cloud platform services to enhance business performance.

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“To enhance global footprint and improve sales of SAP cloud platform services, participants such as SAP SE are entering into strategic collaborations and partnerships across major countries worldwide. Considering the present scenario of increasing partnerships it has been possible to develop new sales funnels for SAP cloud platform services, which in turn is expected to fuel the market valuation of SAP cloud platform services in the forthcoming years.” – Lead Analyst, Fact.MR IoT and Cloud Computing, ICT Domain

Few Takeaways Highlighted in the Report

• End users of SAP cloud platform services continue to showcase higher preference for strategy and consulting services; POC (Proof of Concept) service likely to gain high traction
• Small and medium enterprises to pave potential growth avenues for SAP cloud platform services vendors worldwide; large enterprises showcase a steadily growing inclination towards cloud services
• IT and telecom industry account for a higher share of the SAP cloud platform services market in 2017 followed by BFSI sector
• Consumer goods & retail and manufacturing sectors to showcase increasing preference in SAP cloud platform services in 2018
• United States to remain an attractive market for SAP cloud platform services accounting for over 30% revenue share of the overall market in 2017

Small and Medium Enterprises (SMEs) Emerge as an Attractive End User

Small and medium scale enterprises are emerging as lucrative end users with respect to SAP cloud platform services adoption, says the report. Small and medium businesses are largely focusing on cloud computing services owing to relatively low cost associated with cloud computing as compared to on-premise deployment and SAP cloud platform services are no exception. The report estimates that the SAP cloud platform services market revenue generated from small and medium enterprises is likely to cross US$ 100 Mn by end of 2018.

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On the other hand, relatively lower revenue generation has been observed across large enterprises on account of early adoption of on-premise deployment that is pre-planned. Moreover, affordability quotient of on-premise deployment services by large enterprises is high as compared to SMEs. However, SAP cloud platform services are likely to gain higher traction across large enterprises in the future, according to the report.

Preeminence of Americas Region to Prevail in the SAP Cloud Platform Services Marketplace

Sales of SAP cloud platform services are likely to remain concentrated across Americas, particularly the United States. Macroeconomic factors such as significant economic growth and high GDP coupled with growing cloud computing infrastructure and presence of key SAP cloud platform services vendors have influenced sales in the country.

Countries in the Asia Pacific, particularly Japan, are likely to showcase increasing inclination toward use of SAP cloud platform services. The report projects that the demand for SAP cloud platform services across Japan, India, China and Australia is expected to grow at a stellar pace. Of these countries, albeit at a lower base apropos of revenue generation, India is likely to project potential growth prospects for SAP cloud platform services, according to Fact.MR report.

Overall, the outlook for SAP cloud platform services market remains bullish in the forthcoming years, with the market expanding at a value CAGR of 29.5% throughout the period of assessment, 2018-2028.

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