Global Marketing Resource Management Market: Emerging Economies Expected to Influence Growth until 2028

Posted on 2019-03-05 by Mark Hub in Technology // 0 Comments

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Marketing resource management (MRM) refers to a system that assists organizations to manage and enhance marketing efficiencies. Marketing resource management (MRM) systems are delivered in the form of software that manages range of functions such as marketing budget, resources, IT assets and product offerings.

The report on marketing resource management (MRM) market offers key insights on demand and supply scenario of marketing resource management (MRM) worldwide. The marketing resource management (MRM) market report delivers a thorough analysis of the historical outlook of the marketing industry, current trends and evolving marketing approaches that hold significant influence in transforming the marketing resource management (MRM) marketplace.

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Tier 3 Players Accounting for Nearly 80% Revenue Share in Marketing Resource management (MRM) Space

The marketing resource management (MRM) market is highly fragmented as vendors focus on domestic players. Tier 3 players in the marketing resource management (MRM) market continue to remain focused on small and medium businesses due to cost advantage. The market fragmentation can be gauged from the fact that these tier 3 players account for nearly 80% revenue share of the global marketing resource management (MRM) market. Tier 3 companies are looking to scale up through partnerships with large players. For instance, Allocadia and Percolate initiated a strategic collaboration that was focused on using the expertise of both the companies in terms of content marketing platforms and marketing performance management to deliver a marketing process with better visibility.

GDPR Compliance Regulates Marketing Resource Management (MRM) Marketplace

Digital marketing has taken a center stage among marketers for brand promotion and maintenance of brand consistency. In the post-GDPR era, the way businesses invest in brand promotion has dramatically changed, particularly the marketing activities that are allocated to the EU. Rather than a burden, GDPR compliance is focused on assisting businesses to establish a customer-centric legal marketing approach. Apart from maintaining status quo through data transparency, a complex marketing approach is involved in establishing a successful customer-centricity. The post-GDPR period is marked by businesses vying to get the hold of their data-driven marketing strategies and vendors in the marketing resource management (MRM) market can leverage this opportunity to deliver efficient and legal marketing automation.

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Demand for Personalized Brand Image to Boost Marketing Resource Management (MRM) Software Adoption

Modern marketers are vying for a personalized brand image where marketing is focused on delivering customer-centric content. In delivering a customized branded experience, marketing resource management (MRM) solutions play an important role in enabling organizations to address customer preferences rapidly. Advanced marketing resource management (MRM) solutions with machine learning and AI enable brands to create a customer profile and optimize marketing strategy. Increasing demand for personalized content has led marketers to opt for marketing resource management (MRM) solutions with the aim to enhance their market presence.

Increasing Inclination toward Data-Driven Marketing to Fuel Growth of Marketing Resource Management (MRM) Market

Delivery of a measurable ROI continues to challenge marketers owing to the complexity involved in the marketing process and the ambiguity of the outcome. The emergence of data analytics and advanced marketing resource management (MRM) solutions has enabled marketers to make informed and quick decisions. As data-driven marketing enhances the efficiency of managing marketing resource, reliance on data to improve market exposure is highly sought after among marketers. With the growing demand for market automation and customer-centricity, marketing resource management (MRM) solutions are likely to gain traction during the assessment period.

Competitive Landscape

The competitive landscape section offers a dashboard view of leading players in the marketing resource management (MRM) market. Detailed company profiles can be found that deliver product offerings, key business strategies and market shares. Few of the key players profiled in the marketing resource management (MRM) market report include Aprimo, LLC, BrandMuscle, Inc., IBM Corporation, Broadridge Financial Solutions, Inc., Percolate Industries, Inc., SAP SE and Bynder B.V.

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