Diaper Market to Achieve Significant Growth in the Near Future

Diaper Market

Global diaper market is projected to reach $84,317.6 million by 2023. Increasing demand for comfortable and high-absorbent diapers for both babies and adults, increasing number of women workforce, rising adult population, increasing use of biodegradable diapers and growing awareness among populace about personal hygiene, are the major factors driving the growth of the market.

However, with rising adult population across the globe, the prevalence of uncontrollable urge to urinate problem (urinary incontinence) and rising cases of prostate surgeries, the market for adult diapers is projected to witness a faster CAGR, globally, during the forecast period.

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On the basis of age, the baby diaper category contributed over 85.0% revenue share to the global diaper market in 2017, on account of increasing hygiene awareness, rising birth rates as well as growing disposable income.

Pharmacies were the most preferred distribution channel for purchasing diapers globally, accounting for maximum revenue share, of 32.3%, in the diaper market in 2017. This is due to trust of consumers to buy healthcare products from pharmacies, instead of approaching some other stores.

The use of biodegradable diapers is driving market growth, as these diapers are not manufactured with petrochemicals and eco-unfriendly materials, or skin irritants; and are safe for adult and baby skin.

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Some of the key players operating in the diaper market include Kimberley-Clark Corporation, The Procter & Gamble (P&G) Company, Unicharm Corporation, Kao Corporation, DSG International (Thailand), Nobel Hygiene Private Limited, Essity Aktiebolag (publ), Ontex Group NV, Oji Holdings Corporation, and Domtar Corporation.

Global Diaper Market Segmentation

Market Segmentation by Distribution Channel

  • Pharmacies
  • Convenience stores
  • Online
  • Supermarkets/Hypermarkets

Market Segmentation by Absorption Level

  • High
  • Low

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