13th IBA International Conference on Marketing: MARKCON 2020

Bangalore, India, 2019-Aug-19 — /EPR Network/ — Indus Business Academy (IBA), Bangalore recently announced the 13th International Conference on Marketing – MARKCON 2020, a 3 day summit which will be held from January 9 – 11, 2020 . The conference will bring together academic scholars and practitioners in the area of marketing from around the world to discuss contemporary issues related to marketing ecosystem and innovation with India and the Global perspectives. The goal is to advance the understanding of Marketing Ecosystem and Innovations to collaborate and corroborate the research in this direction.

“The aim of this conference is to encourage and nurture research worth publishing in the areas of Marketing Ecosystems and Innovations from an Indian perspective,” explained Dr. Subhash Sharma, Director of IBA Bangalore and Conference Chair. He further added, “There exists a big gap referring to the marketing ecosystems and innovations from India perspective connecting with the globe. Therefore, bigger research opportunities exist for both academia and the corporate to understand the perspectives and dimensions of marketing innovations in Indian scenario. Currently, there is a clear inevitability towards development, compilation and documentation of Indian perspectives on marketing ecosystems and innovations, which not only can act as guiding principles for corporate, but also provide pedagogical directions to academia and thus bring about the alignment between marketing theory and practice.”

Dr. Manish Jain, CEO of IBA, Bangalore and Chief Patron of the conference, further elucidated the conference theme, “Akin to ecosystems in nature, ecosystems do exist in marketing & business. A well-established marketing ecosystem contributes towards the building of the brand through comprehensive association with the value chain and the supply chain resulting in competitive advantage. It also helps in gaining visibility, engage prospects, capture attention and create customers. Marketing ecosystems also provide for a careful assessment and understanding of the internal and external environments to put the value proposition in the right perspective to the customers. India being an emerging economy is currently experiencing a myriad of sociological and cultural changes which entails for new Innovations and new ecosystems. These changing business landscapes are resulting in changes in business practices and marketing strategies.”

The conference is aimed at both academia and practitioners to bring about the alignment between theory and practice. It covers the following sub themes:

  • Marketing Ecosystem: Antecedent, components and challenges
  • Integration of Indian perspectives on marketing ecosystem and innovations
  • Innovations and disruptions intersecting the Indian and global markets resulting in strategic changes and competitive landscapes.
  • Evolving new theorization and praxis towards understanding and development of comprehensive viewpoints on the topic from both academics and practitioners

The conference is organized by the IBA Marketing Forum (IBAMF), which was set up in 2014 to facilitate better interaction between academia and industry.

About IBA

Indus Business Academy (IBA), Bengaluru is one of the top MBA colleges in Bengaluru, one of the top 1% colleges in India and one among the only 42 out of more than 5000 colleges in India to receive an International Accreditation by IACBE .

IBA has been enlisted among the T-100 Institutes in India (which includes 78 IIMs, IITs, NITS + 22 other premier Institutes & Universities of repute) & G-250 Institutes / Universities Globally on Technology-based Education by Wadhwani Operating Foundation, USA.

Forbes India listed IBA under ‘Great Indian Institutes’ and recognized as a ‘Great Place to Study’ in Sept., 2018.

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