Oral Health Ingredients Market: Industry Outlook, Growth Prospects and Key Opportunities

In Brief

  • The oral health ingredients market witnessed healthy growth at a volume CAGR of 3.2% between 2014 and 2018. By the end of 2018, the global sales of oral health ingredients reached 9.9 billion tons as demand for oral care products grew with increased prevalence of oral diseases.
  • Currently, more consumers are willing to adopt healthy dental care habits, which is directly reflected in increased dental care expenditure. This will boost oral care ingredient sales to cross 10.3 million tons by the end of 2019.

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  • The oral health ingredients market is set to witness healthy growth at a volume CAGR of 4% through the forecast period between 2019 and 2029.
  • As total dental expenditure per capita and sales of oral care products are significantly higher in North America, it is currently the leading market for oral health ingredients.
  • Increasing oral care awareness campaigns by public and private sector to promote healthy dental care regime are spurring sales in emerging countries, such as Thailand and India. South Asia is emerging as a high-growth market for oral health ingredient stakeholders.

What are the Key Growth Drivers of Oral Health Ingredients Market?

  • High prevalence of oral diseases in developing as well as developed countries has increased the sales of oral care and dental hygiene products. Steady demand for oral healthcare products is driving the oral health ingredients industry.

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  • Changing lifestyle and growing disposable income is triggering demand for high-quality oral healthcare products. Manufacturers are responding by including novel ingredients that aid in preventive care.
  • Increasing sales of oral healthcare products with specialized benefits, such as teeth whitening, gum care, and halitosis prevention, has fueled innovation in oral health ingredients market.

What are the Key Challenges in the Oral Health Ingredients Market?

  • Consumer awareness about dental products and brands is high, however, the same cannot be said of the ingredients used to manufacture these products. Brands need to effectively communicate the benefits of superior oral health ingredients to create a loyal consumer base.
  • Consumer confidence remains a key influencer of buyer behavior in this category, and instances of product recall or potential side effects receive mainstream media attention. Ingredient suppliers need to tread carefully when creating novel formulations.

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Oral Health Ingredients Market – Competitive Landscape

  • In April 2019, Unilever SE – a British-Dutch transnational consumer goods company and a leading brand in the oral health ingredients market – announced that it has signed an agreement with The Procter & Gamble Company – an American multi-national consumer goods corporation – to purchase its oral care brands – Fluocaril and Parogencyl. Oral care products from both the brands specialize in cavity protection and gum issues. With this acquisition, the company aims to strengthen its position in the French and Spanish pharmacy channels.

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