Tobacco and Hookah Market Technological Innovations and Development Trends

The Tobacco and Hookah Market is expected to witness substantial growth in the coming years owing to availability and introduction of the wide range of flavors in tobacco and hookah. Hookah tobacco is the combustible tobacco smoked with hookah. It comes in wide range of flavors including cherry, chocolate, apple, licorice, coconut, mint, watermelon and cappuccino. Hookah tobacco is gaining popularity due to the availability of wide range of tobacco flavors. Tobacco used for cigarettes is different from the tobacco used in hookah.

The key driving factors of tobacco & hookah market include rise in number of innovative products launched on the global scale, rise in disposable income of consumers and increasing preference of consumers for hookah rather than cigarettes. Moreover, increase in funding for the new product launch is also driving the tobacco and hookah industry. However, restrictions for using hookah tobacco products in most economies around the globe is hampering the market growth.

Few trends observed in the tobacco and hookah market are growing trend of online shopping, constant product innovations in the market, and rising population of generation Y. Emergence and rapid growth of e-commerce industry is positively impacting the market growth of tobacco and hookah. Nevertheless, strict regulatory policies associated with the consumption of hookah tobacco. Smoking tobacco is banned in most countries like Saudi Arabia, Canada, Colombia, Bhutan, Australia, etc.

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Tobacco and hookah industry is categorized on the basis of product type, end user, sales channel, and geography. On the basis of product type, the industry is divided into herbal flavour, fruit flavour, and mixed flavour. Herbal flavour segment is predicted to contribute significantly to the market due to increasing preference by consumers. In terms of end user, tobacco & hookah market is bifurcated into male and female. Male segment is expected to lead the market in the forecast period.

By sales channel, tobacco and hookah industry is split into distribution sales and direct sales. Direct sales segment further split into online sales and offline sales (retail segment). Online sales segment is expected to hold maximum share of the market due to availability of wide range of aesthetic products in different flavors and penetration of the internet.

Geographically, tobacco and hookah market is segmented as North America, South America, Europe, Asia Pacific, and Middle East & Africa. Europe, followed by North America is expected to dominate the market in the forecast period. Latin America is also expected to lead the market due to high prevalence of café culture in the region. Asia Pacific also accounts for significant share of the market due to large number of consumers and growing population.

The major players profiled in tobacco & hookah industry comprise Social Smoke, Al Fakher, Fantasia, Starbuzz, Haze Tobacco, Fumari, Alchemist Tobacco, and Al-Tawareg Tobacco.

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