Residential Electric Grill Market, Dynamics, Forecast, Analysis and Supply Demand 2018 – 2028

The residential electric grill sales exceeded 3,200 thousand units in 2018, and are forecast to record a volume growth at 7.6% in 2019, according to a new Fact.MR study. The residential electric grill sales have been influenced by a slew of factors, which range from the trend of “going smokeless” for reducing the environmental footprint, to integration of connected technologies such as Bluetooth and Wi-Fi that enable remote monitoring. However, reluctance toward electric grills remains among consumers who hold authenticity of taste obtained from gas grills in greater regard.

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Evolving requirements of consumers have led to introduction of a variety of residential electric grills, among which built-in and portable have been significant variants. The report states that built-in electric grills have been accounting for a larger share of the market, with over 6 in 10 of overall residential electric grills sold worldwide. Built-in electric grills have gained a remarkable popularity as preferred variant among residential buyers, with indoor as well as outdoor compatibility being a value-added offering of manufacturers. Although relatively less significant compared to built-in variants, portable electric grills will witness a steady rise in sales to surpass 800 thousand units in 2019.

North America continues to lead the residential electric grill market, with sales in 2018 estimated in excess of 1000 thousand units. Nearly 30% of the region’s demographic estimated to use a grill or smoker, according to the Hearth, Patio & Barbeque (HBPA).

East Asia is expected to witness a relatively faster growth than other regional markets for residential electric grill. Volume sales of residential electric grill in East Asia are forecast to record a CAGR of 9.0% through 2028.

Manufacturers Adopt Advanced Infrared Heating Technology to Attract Consumer Attention

Key players operating in the residential electric market are shifting their focus toward adoption of advanced infrared heating technology in their newer products, in a bid to attract more consumers and boost sales. As this heating technology has been associated with nearly 80% less smoke, along with minimized spattering, more and more residential electric grill will be integrated with advanced infrared technology in the upcoming years.

The risk of carcinogens in the smoke produced grilling activities are offset by the residential electric grills, and with the advanced infrared technology enables curtailing such harmful impacts while retaining the taste authenticity sought-after by consumers. Leading players in the residential electric grill market are also focusing on developments to facilitate consumers in cleaning of the grills via offerings such as detachable parts, dishwasher proofing, and minimal spattering.

Residential Electric Grill Market – Competitive Assessment

Kenyon International, Inc. has recently introduced its new line of grills featuring IntelliKEN Touch^TM, with built-in kitchen timer and additional number of heat settings. The electric grills of Kenyon that feature this seamless touch system include Texan Grill. SilKEN Grill, and Floridian.

Tristar has recently introduced its BQ-2813, an electric table BBQ perfect for grilling meat and vegetables, devoid of the requirement for charcoal or gas. BQ-2813 features a spacious rack that is dishwasher proof with a detachable heating element, further facilitating the cleaning process.

The Hearth, Patio & Barbeque Association (HBPA) has come up with a new campaign called #WHYIGRILL, an initiative aimed at sharing and discovering key motives behind grilling. This campaign has attracted many prospective grillers, ranging from first-time owners to award-winning retailers, manufacturers, and pitmasters.

Key players operating in the residential electric grill market include Koninklijke Philips, The Middleby Corp., Robert Bosch, Kenyon International, Inc., Weber-Stephen Products Llc, Hamilton Beach, Black & Decker Corporation, Char Broil Llc, Masterbuilt Manufacturing LLC, DeLonghi SpA, Roller Grill International, Midea Group, and RH Peterson Co.

Market Shares Remain Clustered among Leading Players

Leading players in the residential electric grill market will continue to account for approximately half share of the market collectively. This consolidation has placed these players to benefit significantly from controlling supply for larger part of the economy. These players are further entering into merger & acquisition and partnership activities with regional players, so as to expand their cooking products platform by exploiting their innovative technologies. Additionally, investment in R&D continues to remain a key portfolio expansion strategy of the residential electric grill market players. Regional players are expected to account for nearly 20% share in the residential electric grill market, thriving through adoption of key strategies such as product innovation and competitive pricing.

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Connected Electric Grills – A Key Trend

The approach of integrating connected technologies into cooking appliances has gained significance from being ephemeral to pervasive in recent years, and electric grills have been no exception to this. Consumer demand for time-effectiveness, along with ease of use and convenience, has directed the focus of manufacturers toward development of innovative grill variants that feature connected technologies such as Wi-Fi and Bluetooth. As the trend of “going smart” continues to influence developmental efforts of the residential electric grill manufacturers, prospects remain promising for growth of the market.