Digestive Health Drinks Market Growth Opportunities, Key Players, and Business Strategies

Global digestive health drinks market is expected to grow at a significant CAGR in the upcoming period as the scope and its applications are rising enormously across the globe. Digestive health drinks are the products that help to keep away digestive problems by distressing symptoms like weight gain, gas, constipation, diarrhea, and bloating.

The factors that are playing a major role in the growth of digestive health drinks market are the rising awareness among consumers regarding benefits of digestive health drinks, the rising preference for active and natural elements, the changing lifestyle, and the rising importance of higher fiber consumption. However, lack of awareness and the presence of alternatives may restrain the overall market growth in the years to come. Digestive health drinks market is segmented based on type, product type, distribution channel, and region.

Prebiotics, probiotics, and fermented dairy products are the types that could be explored in digestive health drinks in the forecast period. Fermented dairy products comprise yogurt, buttermilk, and kefir (milk kefir and coconut kefir).

Cranberry juice, kombucha tea, coconut and almond milk, ginger tea, fruit juices, and other product types that could be explored in digestive health drinks in the forecast period. The ginger tea accounted for the significant market share of digestive health drinks. The reason could be the high demand from consumers.

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Based on the distribution channel, offline channel and online channel could classify digestive health drinks market in the forecast period. The offline sector accounted for the substantial market share of digestive health drinks and is estimated to continue its dominance in the years to come. The reason could be easy availability and the growing number of consumers preferring offline purchase.

Globally, Asia Pacific regions accounted for the substantial market share of digestive health drinks and is estimated to lead the overall market in the years to come. The reason behind overall market growth could be the presence of key manufacturers in the region and high demand from consumers. The young population in the developing countries like India and China are the major consumers of digestive health drinks.

North America and Europe are also estimated to have a positive influence on future growth. North America is the second large region with significant market share. However, Europe is estimated to grow at the higher CAGR in the forecast period.

The key players profiled in the digestive health drinks market report are Lifeway foods Inc., Danisco A/S, Probi AB, Danone SA, General Mills Inc., Nestle SA, Biogaia AB, Yakult Honsha Pvt Ltd, Clover Industries Ltd., and Arla Foods Inc. These players are concentrating on inorganic growth to sustain themselves amidst fierce competition.

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