New Product Launches, Expansions, and Agreements & Partnerships are the Main Strategies Adopted by the Key Players in the Global Protective Cultures Market

Northbrook, USA, 2020-Feb-03 — /EPR Network/ —

The protective cultures market is estimated to be valued at USD 101 million in 2018 and is projected to grow at a CAGR of 23.6%, to reach USD 292 million by 2023. The growth in demand for clean label products, need for sustainable nutrition, and rise in concerns for food spoilage have positively impacted the demand for high-shelf-life natural products; this has resulted in the growth of the protective cultures market.

The key players profiled have a strong presence in the global protective cultures market; they include CHR Hansen (Denmark), DowDuPont (US), Sacco S.R.L (Italy), CSK Food Enrichment B.V. (Netherlands), THT S.A. (Belgium), Dalton Biotechnologies (Italy), Biochem S.R.L (Italy), Meat Cracks Technology GmbH (Germany), Royal DSM N.V. (Netherlands), Bioprox (France), Aristomenis D. Phikas & Co SA. (Greece), and Soyuzsnab Group of Companies (Russia).

The key players adopted various growth strategies such as new product launches, expansions, and agreements & partnerships to cater to the increasing demand for protective cultures among customers and expand their businesses across regions. The companies in this market are focusing on increasing their investments in R&D activities to develop new products equipped with advanced technologies. The companies are also focusing on improving their production capacities by expanding their manufacturing facilities in different regions.

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The companies have invested in innovations and technologies to cater to the increasing demand for protective cultures for food & beverages. Companies such as CHR Hansen (Denmark) and DowDuPont (US) are majorly focusing on new product launches for increasing their product portfolio. However, Soyuzsnab Group of Companies (Russia) is mainly focused on expanding their manufacturing facilities to meet the increasing demand for their products.

Chr. Hansen is one of the major producers of cultures for the food & beverage and enzymes for the dairy industry. It is expanding its facilities in new markets to increase geographic reach and production volumes. The company has also invested in developing a new R&D center to strengthen competencies to ensure a strong product portfolio across the divisions and prepare for the next generation of natural and nature-identical colors. It has adopted the launching of new products as a key growth strategy to expand the production facilities for varied segments in the US and other locations. The company has its presence in more than 30 countries. Presently, there are 40 operating subsidiaries of Chr. Hansen including Chr. Hansen Argentina S.A.I.C (Argentina), Chr. Hansen Pty. Ltd. (Australia), and Chr. Hansen (Beijing) Trading Co. Ltd. (China). In November 2017, Chr. Hansen launched the second generation of its FreshQ line of bioprotective cultures. The new line of protective cultures offers improved solutions in terms of applicability and benefits.

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DowDuPont is a science and technology-based company, providing innovative products, materials, and services. It operates through eight business segments, namely, agriculture, electronics & imaging, industrial intermediates & coatings, nutrition & biosciences, performance materials & coatings, safety & construction, packaging & specialty plastics, and transportation & advanced polymers. In January 2011, DuPont Danisco was formed after the acquisition of Danisco A/S (Denmark) by DowDuPont (US). The company now operates as a part of the conglomerate’s Nutrition & Health division. The company’s nutrition & health segment includes the specialty food ingredients business of Danisco A/S (Denmark). The protective food cultures segment is a part specialty products division of DowDuPont. DuPont Danisco’s protective food cultures are used in dairy products, bakery, and beverages. DuPont operates, globally, in more than 90 countries, covering North America, South America, Europe, and Asia Pacific. The company has established over 75 R&D centers and 12 examining labs, worldwide. In October 2018, The DuPont Nutrition & Health Team in South America launched the DuPont Danisco Lactobacillus Plus which combines strains of L. paracasei, L. helveticus, and L. acidophilus in the production of fermented milk. These strains provide a better balance in terms of flavor and acidity, while optimizing the production process through rapid fermentation.

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