Bath Salts Market Size Estimation, Growth Rate, and Future Trends Analysis, 2023

Global bath salts market is expected to grow significantly in the forecast period owing to the increasing demand for therapeutic and natural properties. Bath salts are the powdered elements that are added to the water for bathing. They improve leaning of the body, enhance the bathing experience, and serve as cosmetic agents. To enrich user experience, bath salts are also accompanied with beautiful colors and aromas. They exfoliate the dead cells of the skin and make them soft, release muscle tension, and improve common conditions like minor rashes, insect bites, feel calluses, etc.

The market is expected to be driven by properties for industrial applications for personal care and home care and increasing trend for young and glowing skin. Moreover, in comparison with the other process, bath salts are cheaper, which again fuels the market growth. In addition, increasing applications of bath salts in home care and health care products are also boosting bath salts market.

However, availability of substitutes is expected to hamper the market growth. Increasing stress problems are expected to bring opportunities in bath salts market. The market is categorized on the basis of product type, distribution channel, application, and geography. On the basis of product type, market is divided into crystal salt, dead sea salt, atlantic salt, himalayan salt, epsom salt, and others. Himalayan salt is anticipated to lead the market among others since it is the cleanest salt available with all kinds of therapeutic and nutritional properties.

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Based on distribution channel, market is segmented into e-commerce, drug stores, modern trade, convenience stores, and others. Modern trade is expected to hold larger share of the market since they comprise hypermarkets and supermarkets, which are highly preferred by consumers worldwide.

In terms of application, market is split into aromatherapy, bath care, therapeutic, home care, fertilizer and others. Therapeutic segment is expected to register high growth due to increasing demand for bath salts along with several opportunities offered by the segment. Geographically, market is segmented as North America, Europe, Asia Pacific and Middle East & Africa. Asia Pacific is predicted to dominate the market owing to the increasing number of market participants in the region.

The key players in bath salts market include Genlese, PrettyValley, Relachee, Borghese, Clarins, Kanebo, Bathclin, Watsons, Shiseido, Kneipp, Jahwa, Camenae, Sak, L’occitane, Stenders and Skinhealthy.

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