Antibacterial Products Market Trends, Segmentation, Latest Innovation, Sales Revenue by 2028

Antibacterial Products Industry Overview

The global antibacterial products market size is expected to reach USD 32.36 billion by 2028, registering a CAGR of 2.3% over the forecast period, according to a new report by Grand View Research, Inc. The demand for skincare and hygiene products with antibacterial and antiseptic properties is gaining popularity owing to the shifting consumer inclination towards personal hygiene and wellness. The COVID-19 pandemic has reinforced the significance of regular sanitizing and cleaning practices among consumers to prevent disease-causing germs and is among the prominent factors driving the market.


Antibacterial Products Market Segmentation

Grand View Research has segmented the global antibacterial products market on the basis of product, distribution channel, and region:


Based on the Product Insights, the market is segmented into Body Wash, Body Moisturize, Hand Cream & Lotion, Hand Soaps, Hand Sanitizers, Facial Cleansers, and Facial Mask

  • The hand soaps segment held the largest market share of 35.0% in 2020 and is expected to maintain dominance over the forecast period. Hand soaps have seen an uptick in demand in 2020 owing to the release of hand hygiene directives amid the COVID-19 outbreak. This has resulted in bulk buying of antibacterial products, such as hand soaps, which has offered significant growth opportunities to the segment. The hand sanitizers segment also held a significant revenue share in 2020. The COVID-19 pandemic has played a vital role in escalating the demand for antibacterial products, which is likely to continue during the forecast period.
  • However, the body wash segment is projected to register the fastest CAGR during the forecast period. Several product manufacturers are offering a new range of variants with the addition of fragrances, which is projected to boost the segment growth.


Based on the Distribution Channel Insights, the market is segmented into Hypermarkets & Supermarkets, Pharmacy & Drug Stores, Specialty Stores, Online and Others

  • The hypermarkets & supermarkets segment accounted for the largest revenue share of over 46.6% in 2020 and will expand at a steady CAGR from 2021 to 2028. The growth is credited to the increasing penetration of independent retail giants, such as Walmart and Costco, which are boosting product visibility and attracting a larger consumer base. Moreover, consumers prefer to physically verify skincare products before buying, which is driving the sales through these channels.
  • The online distribution channel segment is projected to register a considerable CAGR from 2021 to 2028. Consumers are switching from offline to online channels owing to a change in their purchasing patterns and a considerable shift in lifestyles. Online platforms offer high levels of convenience, increased product visibility, and at-home delivery features, which are driving the segment growth.
  • The specialty store segment is projected to register the fastest CAGR of 3.3% from 2021 to 2028. An increasing number of consumers are seeking natural, plant-based, vegan, and cruelty-free skin and hygiene products that are easily accessible at premium specialty stores.


Antibacterial Products Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa


Key Companies Profile & Market Share Insights

The market is characterized by the presence of a few well-established players and several small- & medium-scale players. Product launches are one of the key strategic initiatives undertaken by companies to gain a competitive edge over competitors.

Some of the key players operating in the global antibacterial products market include:

  • Reckitt Benckiser Group PLC
  • Unilever
  • GOJO Industries, Inc.
  • The Himalaya Drug Company
  • Sebapharma GmbH & Co. KG
  • Bielenda
  • Colgate-Palmolive Company
  • Henkel Corporation
  • Johnson & Johnson
  • Farouk Systems, Inc.


Order a free sample PDF of the Antibacterial Products Market Intelligence Study, published by Grand View Research.


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