Pay TV Market Growth Driven by Rising Demand for Premium Content and Streaming Services

The global pay TV market size is expected to reach USD 336.75 billion by 2030, registering a CAGR of 3.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising competition from OTT media providers is promoting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demands, thus ensuring customer satisfaction. This is expected to promote new and existing players to diversify their existing service offerings and ensure healthy competition in the market.

The IPTV segment is expected to witness significant market growth over the forecast period due to the advent of 5G technology. Increased bandwidth and enhanced ability to build virtual end-to-end networks for specific applications is a major driving factor for the industry growth. Additionally, the rapid proliferation of the 5G delivery model in emerging economies is expected to provide consumers with a high-definition 4K viewing experience. Moreover, the adoption of 5G integrated with IPTV services is expected to enable the hospitality industry to improve its service offerings. The technology is expected to facilitate more efficient data collection, analysis, and optimization; to offer a more personalized TV viewing experience to its guests.

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Furthermore, Multi-access Edge Computing (MEC) technology is expected to bring content and applications closer to the network edge, thus reducing latency and enable service optimization. MEC facilitates users to access content with minimum delay and increase IPTV network capacity via Software-Defined Networks (SDN), which improves the user’s quality of experience, thus offering encouraging growth prospects to the market. Additionally, MEC is also expected to offer enhanced security to the network system by safeguarding viewers’ information and television viewing trends, which is expected to offer an impetus to the market growth.

Rising demand amongst customers to access television viewing experience from anywhere in the world on various devices such as mobile phones and tabs is promoting service providers to adopt cloud computing methodologies. Cloud computing offers a flexible and unified platform to holistically manage content monetization and security, thus enabling service providers to simplify business practices. Furthermore, the adoption of cloud technology also enables service providers to leverage the ‘as-a-service’ business model, thereby helping to generate new and sustained revenue streams.

Pay TV Market Report Highlights

• Cable TV accounted for a leading revenue share of 36.9% in the global pay TV market in 2024 due to steady demand among customers to have access to unbundled packages

• The residential segment accounted for a dominant revenue share in the global market in 2024, aided by the increasing adoption of Pay TV services in developing economies

• The commercial segment is anticipated to advance at the fastest CAGR from 2025 to 2030

• North America accounted for a leading revenue share of 31.6% in the global pay TV market in 2024

Key Pay TV Company Insights

Some of the major companies involved in the global pay TV market include DIRECTV, Foxtel, and Comcast, among others.

• DIRECTV is a leading provider of digital television entertainment services in the U.S. The company has become a prominent player in the pay TV market, offering satellite television services and a variety of programming options. DIRECTV provides a wide range of satellite TV packages, including local and national channels, premium networks, and specialty channels. Its Genie DVR system allows users to record multiple shows simultaneously and store hundreds of hours of programming.

• Foxtel is a major Australian subscription television provider known for delivering a wide range of entertainment, sports, and news programming. The company is a joint venture between News Corp Australia and Telstra Corporation and offers Pay TV services, streaming services such as Kayo Sports and Binge, and on-demand content.

List Of Key Players in the Pay TV Market

• DIRECTV, LLC
• DISH Network L.L.C.
• Foxtel
• Comcast
• Fetch TV Pty Limited
• Rostelecom PJSC
• Charter Communications
• Tata Play
• d2h
• Cox Communications, Inc.

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