Gluten-free Products Market: Addressing Supply Chain Challenges

Gluten-free Products Industry Overview

The global Gluten-free Products Market was valued at approximately USD 7.75 billion in 2024 and is projected to grow at a CAGR of 10.0% from 2025 to 2030. Recent years have seen significant growth in the gluten-free product industry, fueled by rising awareness of gluten sensitivities, celiac disease, and a broader health-conscious consumer base. The increasing prevalence of celiac disease is motivating many consumers to adopt a gluten-free diet. Key factors driving this trend include the demand for products that support digestive health, address food intolerances, and provide nutritional benefits.

As more individuals focus on wellness, gluten-free options have become increasingly popular for offering safe and nutritious alternatives without sacrificing taste, making them a preferred choice for those seeking healthier food options. According to data published in December 2024, global demand for gluten-free products surged by 16% between 2018 and 2022, positioning gluten-free products among the top 10 food trends.

Detailed Segmentation:

• Product Insights

The desserts & ice-creams segment is expected to grow at the fastest CAGR of 10.8% from 2025 to 2030. With growing awareness of gluten intolerance and the popularity of gluten-free lifestyles, demand has surged for desserts and frozen treats made without wheat-based ingredients. Manufacturers are responding with innovative formulations that maintain the taste and texture of traditional options while being gluten-free. In addition, the rise of plant-based and clean-label trends has further boosted interest in gluten-free desserts and ice creams that offer both indulgence and health-conscious appeal.

• Distribution Channel Insights

The online channels segment is expected to grow at the fastest CAGR of 11.0% from 2025 to 2030. People increasingly prefer to buy gluten-free products online due to the convenience, variety, and competitive pricing that e-commerce platforms offer. Online shopping eliminates the need to visit multiple stores, making it especially appealing for those in remote or less urbanized areas where specialized stores may not be available. Consumers increasingly prefer to shop for gluten-free products online due to the ease of browsing a vast range of items from the comfort of their homes. E-commerce platforms offer a broader selection of gluten-free products, including niche and hard-to-find items that may not be available in physical stores.

• Regional Insights

The gluten-free products market in Asia Pacific is expected to grow at a significant CAGR of 11.1% from 2025 to 2030. Rising disposable incomes and urbanization in the Asia Pacific have further fueled the growth of the gluten-free market. As urban populations expand, particularly in China and India, consumers are increasingly seeking healthier and specialized food options. This trend is supported by the middle class’s willingness to spend on premium products that cater to dietary preferences.

Gather more insights about the market drivers, restraints, and growth of the Gluten-free Products Market

Key AI In Media & Entertainment Company Insights

Many manufacturers in the gluten-free product industry are leveraging technology to enhance consumer experience and health tracking. By integrating IoT capabilities, some companies are developing smart packaging and mobile app connectivity that allow consumers to track product freshness, receive personalized dietary recommendations, and monitor nutritional intake in real-time. In addition, to cater to health-conscious and lifestyle-driven consumers, brands are offering customizable gluten-free options-such as build-your-own snack kits or mix-and-match baking blends-enabling greater flexibility and personalization. These innovations not only improve convenience and transparency but also deepen consumer engagement and brand loyalty.

Key Gluten-free Products Companies:

The following are the leading companies in the gluten-free products market. These companies collectively hold the largest market share and dictate industry trends.

• Conagra Brands, Inc.
• The Hain Celestial Group
• General Mills Inc.
• Kellogg Co.
• The Kraft Heinz Company
• Siete Foods
• Barilla G. e R. Fratelli S.p.A
• Seitz glutenfree
• Dr. Schär
• Ecotone

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Recent Developments

• In March 2025, Quiznos, the renowned sandwich chain known for its high-quality meats and cheeses, freshly sliced in-house daily and expertly toasted, announced the launch of new gluten-smart options across its U.S. locations. As part of this expansion, the brand introduced a limited-time offering, the Buffalo Chicken Club, featuring a spicy mayonnaise infused with Frank’s RedHot sauce, bacon, provolone cheese, tomatoes, and lettuce. The gluten-free bread is available for all sandwiches in regular and large sizes, with varying additional charges by location.
• In December 2024, Revyve and Lallemand Bio-Ingredients Savory announced a strategic partnership in the North American market. This collaboration marked Lallemand as Revyve’s exclusive distributor in the USA, Canada, and Mexico and strengthened their partnership, with Revyve sourcing a key raw material from Lallemand. Together, they aimed to set a new standard for sustainable, gluten-free, animal-free, GMO-free, and natural food innovations.
• In October 2024, Dr. Schär launched three new gluten-free snacks: Peanut Butter Blondie Bites, Chocolate Brownie Bites, and Mini Honeygrams. The Peanut Butter Blondie Bites offer a blend of creamy and crunchy textures, while the Chocolate Brownie Bites provide a rich chocolate taste with a crispy wafer center. The Mini Honeygrams are bite-sized versions of Schär’s classic graham-style cookies, lightly sweetened with honey. These snacks are designed to provide delicious, gluten-free options for various snacking occasions and are available online through the Schär Shop.
• In August 2024, Lancaster Colony Corp. introduced its first gluten-free line of New York Bakery frozen bread, featuring Garlic Texas Toast and Five Cheese Texas Toast varieties. These products utilize a patent-pending dough recipe designed to closely mimic the texture and flavor of traditional breads, addressing common challenges associated with gluten-free alternatives. The company plans to leverage this innovative formulation as a foundation for expanding its gluten-free offerings in the future.