reveals Briton’s blow millions by failing to bundle
on: February 18, 2008, 4:01 am
Release Author: Simplifydigital
Release Summary: New research from Simplifydigital reveals that
over £400 million is wasted annually and over 75% of households
are not doing enough research before signing up to digital services
Release Body: According to new research from Simplifydigital
Britons are wasting a staggering £400 million a year by buying
separate broadband, digital TV and home telephony services, instead
of opting for a ‘bundle’ of two or more services from
the same supplier.
the new free and impartial digital sales advisory service, who commissioned
the YouGov poll, found that over one in three adults
(39%) are not making the most of the big money savings that are
available if they choose to bundle
broadband, digital TV and home phone services. According to
their latest figures, consumers can save on average £160 per
year by taking the bundling route, more than enough to offset the
recent energy price rises (British Gas put up bills by an average
£139 in January).
Ponsonby, CEO of Simplifydigital, commented, “There
are big savings to be had by bundling, but the real trick is choosing
the right bundle to match your needs. Until now there has been no
place to go for impartial advice as to which one to take, which
is exactly what our digital experts specialise in at Simplifydigital.
With our help finding the best bundle, we could certainly put money
back in people’s pockets.”
the more savvy 31% who have already opted for a bundle option that
includes Digital TV, Broadband and home
phone, 87% said that the quality of service, and 82% said the
overall costs, were either the same or better now they were using
one service provider.
believes it is worrying that many people are not doing their research
before signing up to digital TV or broadband. Only 24% said they
did extensive research to compare
broadband, home phone or digital
TV packages before signing up to these services.
concluded, “The falling cost of broadband coupled with
ever-increasing competition in the digital TV market means it’s
vital that families do their research in order to get the perfect
package. The mass of conflicting advertising can make broadband
and digital TV seem unnecessarily complicated and confusing, resulting
in customers possibly missing out on the ideal service. Our team
is able to search through over 530,000 different package options
on our database in a matter of minutes, which would take the average
person over two years if they took two minutes to review each one.”
All the Simplifydigital figures stated are from
YouGov Plc. Total sample size was 2,006 adults.
Fieldwork was undertaken between 1st - 4th February 2008. The survey
was carried out online. The figures have been weighted and are representative
of all GB adults (aged 18+).
Simplifydigital offers a free impartial personal
concierge style sales advisory service (0800 1388 388) to help consumers
get the best deal to suit their individual needs and save money
in the process.
different to anything on the high street or comparison sites, a
personal and fully trained digital advisor is on the other end of
the telephone, to talk through what an individual is looking for
and match this with the most cost efficient offer available in a
matter of minutes. The wide range of suppliers includes Freeview,
Sky, Virgin Media, TalkTalk, BT, Setanta, TopupTV, AOL and Orange
broadband among others.
an individual wants to go ahead with a purchase, the digital concierge
will book the installation of the services on their behalf, at a
time convenient to them, or they can review a copy of their individual
consultation document at home. Whenever they get back in touch they
can speak to the same person, and they can communicate by email
with their own personal concierge.
business is backed by £2.4m of investment from a group of
highly experienced private investors, brought together with the
help of Botts and Company the private equity group.
Details: Contact details
CEO Simplify Digital Limited
1 Hammersmith Grove
020 7788 1022
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