Charter Digital Media Expands Relationship With RMS Networks
on: July 1, 2008, 3:16 pm
Press Release Author: Dawn Rahicki
Release Summary: Charter Digital Media Upgrades Digital Networks
with rVue, RMS’ Ad and Content Serving Technology
Release Body: New York, NY (July 1, 2008) – Charter
Digital Media (CDM) the national sales management, marketing
and consulting firm to digital media and out-of-home networks,
has expanded its relationship with RMS Networks, Inc.
by selecting rVue, RMS’ ad and content serving technology
for its out-of-home networks.
Currently, CDM represents national, regional
and local digital media and private television networks for mass
audiences, automotive retail, healthcare, sports entertainment
facilities, shopping mall and in-store advertising. Prior to adopting
rVue, CDM delivered and managed
their client’s advertising content via the Internet, satellite
and DVDs. With approximately 50,000 screens in over 4,700 venues
in locations like the NY Port Authority/Times Square, South Street
Seaport, Casino Channel Network, OnTrack Network and thousands
of retail outlets, CDM was searching for a technology that made
managing their expanding network simple while bringing in revenue.
are fortunate to manage some of the most desirable digital signage
networks in the country. Our clients deserve the finest options
available, so our technology partners must be effective, reliable
and offer us only best-in-class solutions,” notes Terence
J. Kollman, President & CEO of Charter Digital Media.
“RMS has been a leader in this space for
years. rVue is the first solution that truly enabled us to easily
manage networks while bringing in revenue. It was a natural decision
to bring the most powerful innovation we could find to our clients.”
Networks, Inc. has been the leading digital media and
marketing agency for over 12 years. Earlier this year, the company
launched its proprietary rVue application –
a revolutionary solution that allows retailers or content managers
to control in-store video programming with drag-and-drop ease.
Selecting from thousands of product segments, advertisements,
instructional videos and other content, programming then downloads
via the Internet.
Digital Media manages some of the most visible outlets in the
industry and needed a solution that was reliable, powerful, yet
easy to manage,” said Jason Kates, Founder
and CEO of RMS Networks, Inc. “CDM’s
outlets are high-traffic and very attractive to advertisers. With
rVue, CDM now has the option
of pulling in additional advertising revenue for its clients as
well as driving sales through content messaging. It is a win-win
Charter Digital Media: Charter Digital Media
is a national sales and consulting organization serving the national,
regional and local digital media and out-of-home networks for
mass audiences, automotive retail, healthcare, sports entertainment
facilities, shopping mall and other in-store advertising with
representatives in New York, Chicago, Los Angeles and Miami. CDM
represents these networks to advertisers and their advertising
agencies, major buying groups, out-of-home buying services and
promotional marketing agencies.
RMS: RMS is the leading internet based, digital media
and marketing agency that develops, manages and delivers the most
relevant video advertising segments to millions of consumers daily.
Through rVue, RMS’ proprietary
ad and content serving technology, high-traffic venues and consumers
can access HD video content, create play lists and dramatically
enhance the shopping experience. From its headquarters in Fort
Lauderdale, Fla., RMS has served the nation’s
most respected and recognizable brands including AutoNation, Blockbuster,
Subway, Accenture and Advance Auto Parts – all with a simple
proposition: Where ROI meets awareness. That’s RMS.
Learn more at www.rmsnetworks.com
Details: RMS Networks
900 SE 3rd Avenue, Third Floor
Fort Lauderdale, FL 33316