Oman Insurance Company launches its exclusive Healthcare Wellness Program ‘LivFit’

Dubai, UAE, 2016-Jun-08 — /EPR Network/ — LivFit is a wellness initiative launched by Oman Insurance Company. This project was initiated with the thought of developing and implementing health programs that not only raise awareness about various diseases, but also support their early detection and encourage the insured members’ physical and mental well-being.

It is a unique program,especially since health insurance usually doesn’t cover preventive measures. The concept of insurance is fairly straightforward: individuals or organizations purchase a service that mitigates their risk in the event of an unforeseen health issue. Health insurance is insurance against the risk of incurring medical expenses among individuals. By estimating the overall risk of health care and health system expenses among a targeted group,an insurer can develop a routine finance structure, such as a monthly premium or payroll tax, to ensure that money is available to pay for the healthcare benefits specified in the insurance agreement.

The launch of LivFit will also help bridge the gap between people’s health and wellbeing goals. In a research done by Oman Insurance Company and Bupa Global last year, 89% of UAE residents believe they could live a healthier life, but 40% claim they do not have sufficient time to manage their wellbeing, 58% citing work commitments as the main barrier. Despite this, 80% of respondents would like more information about their health and wellbeing.

LivFit aims to raise awareness, promote health literacy and conduct health programs to support a healthy lifestyle, along with encouraging the well-being of healthcare members. Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions. People with limited health literacy often lack knowledge or are misinformed about their body as well as the nature and causes of diseases. Without this knowledge, they may not understand the relationship between lifestyle factors such as diet and exercise and various health outcomes.

Christos Adamantiadis, CEO of Oman Insurance Company, said, “LivFit will take us a step further into fulfilling our strategic objective of moving the insurance boundaries by redefining the scope of healthcare business from protection to prevention.”

This initiative by Oman Insurance is an evidence of the company’s commitment to help clients manage the risks of everyday life by developing risk management programs and innovative healthcare and wellness solutions.

Dr. Partha Panda, SVP of Life and Health Claims at Oman Insurance Company said, “As part of the program, we will work towards organizing programs for our clients to influence individual and organizational health practices. Already, we are sending monthly communication as well as special offers to our healthcare members to support early detection and prevention of various diseases.”

With its well-known commitment to constant development, it’s safe to say that Oman Insurance will venture to grow the program to reach out to a greater number of individuals.
Summary:
LivFit is a healthcare wellness program launched by Oman Insurance Company. Its mission is to raise awareness about various diseases and to support their early detection, to create health literacy and to encourage the well-being of healthcare members.This initiative is an evidence of Oman insurance Company’s commitment to help clients manage the risks of everyday life by developing risk management programs and innovative healthcare solutions.