Germany Supermarkets Continue to be Influenced by Proliferation of Online Stores, Finds a New Study

Albany, US, 2018-Jan-03 — /EPR Network/ —  A new report based on supermarket in Germany titled “SUPERMARKETS – GERMANY – NOVEMBER 2017” has recently been submitted into the database of Market Research Hub (MRH) that focuses on overall supermarkets being operated in Germany, analyzing trends, understanding consumer attitudes and identifying market dynamics.

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The comprehensive report provides supermarket overview, executive summary containing sales related key information, issues & insights, spending & inflation comparison, who/what/where/how/whom of consumer purchase and opportunities. The executive summary discusses supermarkets in Germany in terms of consumer spending, inflation, channels of distribution, sector size and forecast, leading players, market shares and online retail.

The report offers readers credible information on the prices of food and drinks, along with the annual percentage change during the period April 2016 to September 2017. The key channels of distribution in the supermarkets in Germany have also been discussed in the report. In a bid to give readers holistic figures, the report gives readers the distribution of spending on tobacco, food, and drink.

The competitive landscape of the supermarkets in Germany has also been discussed in the report. The leading players, their product and business strategies, along with their key metrics is offered to readers. Information about the market shares of top grocery shares of the leading food retailers in 2016 has also been offered to readers in the report.

In any market, consumer behavior dictates the spending habits and overall strategies of groceries, and the German market is no different. Information about the responsibility of online shopping for groceries, buying patterns, parental status, and the subtle nuanced factors that impact market growth have been discussed in detail in the report. The sections in the grocery store where spending is high, along with the key factors that can be improved at grocery retailers, are also discussed in detail in the report.

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In addition to a wealth of figures and statistics, the report also offers credible qualitative information on the key trends shaping the online grocery behavior in families. Wide range of options, easy to navigate website, attractive discounts, and quick delivery are some of the key factors that are governing the online landscape in Germany supermarkets. These trends are likely to play a role in the market share of key players in the future. As domestic spending continues to drive the economy, leading players such as Edeka and Rewe are focusing on boosting their revenue share and consolidating their position in the market.

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