Intimate Wipes Market is set to expand at a moderate CAGR of 4.6% during 2017-2022

Dublin 2, Ireland, 2018-Jan-17 — /EPR Network/ —Fact.MR has recently added a new report to its vast online database. This research study is titled as “Intimate Wipes Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022” which presents an in-depth study about the production, consumption, market volume, revenue (million USD) and market share across different geographical regions.

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Modern consumers are increasingly seeking convenience in maintaining personal hygiene and a healthy lifestyle. This gives opportunity to manufacturers to develop more exclusive and selective items. Intimate wipes being one such product is steadily gaining traction. As consumers continue to shift towards products that save time, popularity of intimate wipes is expected to grow further. Moreover, manufacturers are also introducing different variants such as unscented and scented intimate wipes in order to attract more number of consumers. Factors as such are expected to drive the global sales of intimate wipes over the next couple of years. However, adverse side-effects or skin rashes due to excessive use of intimate wipes continues to inhibit the growth of the market. Since consumer preference for products with natural constituents is considerably high, manufacturers who use natural or high quality raw material in making intimate wipes are expected to benefit in the near future.

Intimate wipes are cleansing cloths used for cleaning the private parts of the body, including groin and underarms.  Intimate wipes are particularly meant for freshening up before and after sexual activity. These wipes are typically made of a soft fabric and added with distinct cleansing formula, which include skin-conditioning botanicals such as aloe and chamomile. Internal use of intimate wipes is usually not recommended, but one can freely use them for wiping external or exposed parts of the body.

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Global Market for Intimate Wipes: Key Projections

• In terms of revenue, Europe is expected to remain the most attractive market for intimate wipes throughout the forecast period. Demand for intimate wipes in many of the European countries is anticipated to grow even further in the coming years. The region’s market is expected to increase at a steady growth rate between 2017 and 2022.  Meanwhile, factors such as increasing standard of living and rising disposable income is expected to support the growth of the market in Asia-Pacific excluding Japan (APEJ). The market in the region is projected to exhibit the highest CAGR over the assessment period.
•  Wet intimate wipes will remain highly sought-after in 2017 and beyond. Revenues from sales of wet intimate wipes currently commands for around 68% market share globally. More than US$ 170 Mn worth wet intimate wipes are estimated to be sold worldwide by the end of 2022.
• On the basis of material type, sales of intimate wipes made of cotton terry will be relatively higher as compared to other variants. Currently, the cotton terry material type segment accounts for more than one-third share of the market in terms of revenue.
•  Based on application, intimate wipes is mostly used for dryness relief. Intimate wipes work exceptionally well in moisturizing dry intimate areas without the use of any skin lotions.
•  By distribution channel, the modern trade segment is expected to retain it top position over the forecast period. In terms of revenue, the segment currently commands for close to 35% revenue share of the global market. In addition, the segment is expected to reflect an above average CAGR during 2017 to 2022.

Europe Will Remain at the Forefront of Global Intimate Wipes Market

In terms of revenue, Europe currently leads the global intimate wipes market, and the trend is projected to continue over 2022. In addition, the market in Europe is projected to exhibit a steady CAGR over the forecast period. Sales of intimate wipes is relatively high in various European countries.

Based on product type, the wet wipes segment currently accounts for around 68% share of the market in terms of revenue.  Towards the end of the assessment period, the segment is expected to reach a valuation is excess of US$ 170 Mn, reflecting a steady CAGR. Between 2017 and 2022, the wet wipes segment is expected to create an absolute $ opportunity of US$ 32.8 Mn.

Competition Tracking

The report also profiles key companies that are anticipated to remain active in the expansion of global intimate wipes market through 2022, which include Procter & Gamble, Kimberly Clark Corporation, Premier Care Industries, Nice-Pak International Limited, Rockline Industries, Prestige Brands, Inc., Glenmark Pharmaceuticals Ltd., Hengan International Group Company Limited, Bodywise (UK) Ltd., and The Boots Company PLC.

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