UK Savings Trends, Insights & Future Opportunities

market research hub cover market research hub cover

Albany, US, 2018-Mar-10 — /EPR Network/ — A fresh report has been added to the wide database of Market Research Hub (MRH) titled “UK Savings 2017: Forecasts & Future Opportunities” which provides a comprehensive analysis of the factors driving the UK savings market. This report is based on interviews with industry figures and secondary research.

Request For Sample Report-

The UK retail savings market has been characterized by low levels of competition and low returns for several years, with the low base rate and access to cheap funding from state-backed schemes leading to downside pressure on interest rates. However, the prospect of rising rates and the end of subsidized funding will lead to a more competitive environment, with banks having to increase their reliance upon deposits.

The report offers insight into –
– The macroeconomic factors affecting the market for deposits.
– Consumers attitudes and behavior towards saving and savings providers.
– The impact of the latest savings-related products and innovations.


– The current low growth in real wages is expected to continue for several years, which will limit consumers ability to save. However, rising rates will create an added incentive to save, and pension liberalization will lead to greater inflows of funds into fixed-rate accounts.
– Savers reasons for choosing their provider differ significantly across the market. Nationwide is more likely to be chosen on the basis of its rates and reputation, while savers with Barclays, HSBC, Lloyds Bank, and NatWest opt for those banks on the back of existing relationships.
– A growing number of fintech providers are targeting younger consumers with services that help them save without making a conscious effort by, for example, moving funds into a savings account whenever a purchase is transacted.

Reasons to buy

– Learn about the factors that will drive growth in deposits over the next few years.
– Understand what consumer are saving for, and why they chose their savings provider.
– Discover more about the latest savings-related products, how they will improve consumer outcomes, and their long-term prospects.

Table of Contents
1.1. Market summary 2
1.2. Key findings 2
1.3. Critical success factors 2
2.1. Deposits growth is forecast to slow over the next few years 7
2.2. Cash ISAs have lost ground to competing products 8
2.2.1. Competition in the cash ISA market may be set to grow 9
2.3. Wage pressure will continue to limit consumers savings capacity 9
2.4. The base rate may rise more quickly than expected 11
2.4.1. The prospect of a hard Brexit may prompt higher interest rates 12
2.5. Pension freedoms may boost the fixed-rate deposits market 12
2.6. The closure of cheap funding schemes will lead to added rate pressure 12
2.6.1. New funding under the FLS ended in January 2018 13
2.6.2. The TFS will close to new business at the end of February 2018 13
2.6.3. Lloyds Banking Groups reaction to scheme closures will drive the market response 14
3.1. Reasons for saving vary by age and provider 15
3.1.1. Younger consumers are primarily saving for feel-good reasons 16
3.1.2. Older savers are planning for unforeseen events and retirement 17
About Market Research Hub:

Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of transport & logistics market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps.

MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining industry trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients.

Contact Us

90 State Street,
Albany, NY 12207,
United States
Toll Free: 800-998-4852 (US-Canada)
Read Industry News at –

Matched content

Editor’s pick

Do NOT follow this link or you will be banned from the site!