Top Trends in Savory Snacks Sector 2018 – Exploring the Potato Chips, Savory Biscuits/Crackers, and Other Savory Snacks

The savory snack sector represents a dynamic space for growth as consumers quest for convenience and experimentation is important to the role of new product development of hot drinks. Overarching themes include insect proteins and a new level of transparency using smart technology.

Scope

– Consumers seek new types of protein other than whey- or plant-based.
– Consumer care about where their food and drinks come from, thus demand for transparency is becoming high.
– Visual impact of savory snacks is also becoming important thanks to wide usage of social media such as Instagram.

Reasons to buy

– Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
– Learn what consumer behavior is driving innovation using latest consumer research.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.