Study on U.K. Digital Advertising Highlights Key Drivers and Factors Prompting Growth Till 2022

Posted on 2018-05-23 by Mark Hub in Industrial // 0 Comments

Albany, US, May 23, 2018: An analytical research report titled “Digital Advertising – UK – May 2018” has been recently added to the vast repository of Market Research Hub (MRH). The advertisers’ requirement to tap into growing trend of mobile video, along with the fact that nearly half of the internet time in the U.K. is spent on smartphones, have driven the investments in the U.K. digital advertising space. More and more people consuming video and mobile content has accelerated growth of the digital advertising industry in the region to its highest level Leading brands in the U.K. digital advertising industry are breaking the mold, developing innovative formats, and making most of video for reaching and amazing people. Despite several challenges faced by the industry such as brand safety & transparency of platforms such as YouTube, increasing mobile budgets will create commentary & attention, thereby attracting focus toward accountability, and transparency. A key area of focus for prominent brands is the increasing availability of tools and data, which in turn enables advertising to be safer and better. One of the major prevailing challenges in the industry is the adherence toward desktop when brand safety and fraud is considered, which in turn is leading to greater emphasis on upgrading platforms and standards to mirror mobile-first consumers.

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U.K. Digital Advertising – Report Contents

This report on the digital advertising in the U.K., is a definite source of information that imparts intelligence on recent industry dynamics, industry trends, potential markets, technology developments & advancements, and product innovation coupled with extensive regional industry coverage. A comprehensive data analysis on the U.K. digital advertising industry is delivered in the report, in order to help the clients in gaining a competitive edge and attracting potential customers. The report further aid in better understanding of the industry structure, and offers evaluations on the competition intensity attractiveness. Business strategists can leverage the intelligence offered in the report regarding latest opportunities and trends impacting the industry expansion to make fact-based decisions for their businesses. This report also offers a scrutinized study on the U.K. digital advertising space. The segmentation analysis offered can be useful for the report readers in understanding probable opportunities and potential markets for the target area – U.K. digital advertising. A taxonomy table incorporated in the report illustrates all the industry segments in a systematic manner as depicted below.

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U.K. Digital Advertising: Competitive Landscape Assessment

In its concluding chapter, the report quantifies revenues share of prominent companies in the U.K. digital advertising, and offers an in-depth overview of the industry’s competitive scenario. A detailed description has been delivered on all brands profiled in the report, which includes intelligence in terms of their company overview, key financials, product overview, past as well as latest developments. A SWOT analysis has been offered on each brand incorporated in the report, along with information on their new product developments, and industry expansion strategies such as collaborations and partnerships. The scope of the report is offer its readers with authentic information and insights on the U.K. digital advertising industry, to enable them in making better future decisions for growth of the businesses.

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