Overview of Global Bath & Shower Toiletries Market Indicating Industry Size, Demand, Trends and Forecast till 2022

ROCKVILLE, US, 2018-Jun-04 — /EPR Network/ —     Recently, a novel report developed using proven research methodologies at the headquarters of Fact. MR has identified various prominent factors and trends prompting market growth of bath & shower toiletries market. The study is titled as “Bath & Shower Toiletries Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022”, which deeply analyses the global market trends, with historical data from 2016 and 2017, and projections of compound annual growth rates (CAGRs) during the mentioned forecast of 2017-2022. For the benefit of the readers, the report concludes with a special focus on the detailed profiles of the major vendors in the global bath & shower toiletries market.

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Global bath and toiletries market is projected to witness a modest growth over the next couple of years. The market is expected to be impacted positively by rising awareness about skin care, especially in the Western countries where a large number of consumers are highly conscious about their skin and hair quality. As the global population continues to grow, demand for bath & shower toiletry products is expected to further escalate. Moreover, increased consumer consciousness about hygiene and rising standard of living is reflecting favorably on the global sales of bath & shower toiletry products. Growing demand for natural and organic bath and shower toiletries products is also creating new growth opportunities for market players.

Fact.MR’s recent study reveals that the global market for bath & shower toiletries is set to expand at a CAGR of 3.7% between 2017 and 2022. Further, companies are now targeting emerging market such as China and India as there is favorable rise in number of premium class consumers.

The shower segment and liquid bath segment have a revenue share of over 50% collectively, making them critical in the bath and shower toiletries market. The shower segment is on track to surpass US$ 15 Bn, of which North America alone accounts for 37% revenue share. The liquid bath segment is poised to witness a slightly higher CAGR for the period 2017-2022. Key stakeholders could actively look at targeting Europe as the region has a number of world fashion capitals and a population that would be easy to market beauty products available in the bath and shower toiletries market to.

Significant Opportunity in Bath Additives Compared to Bar Soap Segment

The bath additives segment of the bath and shower toiletries market is estimated to grow significantly during the forecast period. This is considerably larger than the bar soap segment that should only just surpass US$ 6 billion by the end of 2022 with a comparatively low CAGR during the forecast period. North America is projected to retain its contribution of 1/3rd in the bar soap segment of the bath and shower toiletries market throughout the duration of the study period and companies are recommended to devise their strategies accordingly.

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Focus on Hypermarkets in the Bath and Shower Toiletries Market

A revenue share of nearly half of the global market makes hypermarkets/supermarkets the most lucrative segment by distribution channel in the bath and shower toiletries market. The segment is expected to grow by 4.3% for the five year period and reach US$ 23 billion in 2022. North America and Europe are already the two largest contributors on account of their well-developed retail infrastructure and they are anticipated to retain their lead over other regions in the bath and shower toiletries market. However, it would be unwise to entirely bypass retailers in favour of exclusive agreements with hypermarkets in the bath and shower toiletries market. The retail segment should push past US$ 14 billion in 2017 itself and companies could potentially look at fast-growing countries in the APEJ region to attack.

Competition Tracking

The report has also outlined the competitive landscape of global market for bath & shower toiletries, which includes companies such as Unilever N.V., Procter & Gamble, Johnson & Johnson, Colgate-Palmolive Company, The Himalaya Drug Company, Avon Products, Inc., Bentley Laboratories Llc, Sebapharma GmbH & Co. KG., The Hain Celestial Group, Inc., and ITC Limited.

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