Global Clickstream Analytics Market Covering Key Dynamics and Competitive Outlook for the Period 2018 – 2025

Posted on 2018-07-16 by Mark Hub in Technology // 0 Comments

Albany, US, 2018-Jul-16 — /EPR Network/ —: Market Research Hub (MRH) has recently broadcasted a new study to its broad research portfolio, which is titled as “Global Clickstream Analytics Market Size, Status and Forecast 2025” provides an in-depth analysis of the Clickstream Analytics with the forecast of market size and growth. The analysis includes addressable market, market by volume, and market share by business type and by segment (external and in-house).The research study examines the Clickstream Analytics on the basis of a number of criteria, such as the product type, application, and its geographical presence.

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This report studies the global Clickstream Analytics market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Clickstream Analytics market by companies, region, type and end-use industry.

Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.

The clickstream analytics market is segmented by business application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition analysis and next best product analysis). The rise and development of eCommerce has propelled rapid growth in clickstream data volumes. Customers have wider access to internet, and with increase in the purchasing power of customers, the demand for basket analysis and personalization is rapidly gaining traction.
In 2017, the global Clickstream Analytics market size was 730 million US$ and it is expected to reach 2260 million US$ by the end of 2025, with a CAGR of 15.2% during 2018-2025.

This report focuses on the global top players, covered
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM Corporation (US)
Microsoft Corporation (US)
Oracle Corporation (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India

Market segment by Type, the product can be split into
Software
Services

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Market segment by Application, split into
Click path optimization
Website/application optimization
Customer analysis
Basket analysis and personalization
Traffic analysis
Others

Table of Contents

Global Clickstream Analytics Market Size, Status and Forecast 2025
1 Industry Overview of Clickstream Analytics
1.1 Clickstream Analytics Market Overview
1.1.1 Clickstream Analytics Product Scope
1.1.2 Market Status and Outlook
1.2 Global Clickstream Analytics Market Size and Analysis by Regions (2013-2018)
1.2.1 United States
1.2.2 Europe
1.2.3 China
1.2.4 Japan
1.2.5 Southeast Asia
1.2.6 India
1.3 Clickstream Analytics Market by Type
1.3.1 Software
1.3.2 Services
1.4 Clickstream Analytics Market by End Users/Application
1.4.1 Click path optimization
1.4.2 Website/application optimization
1.4.3 Customer analysis
1.4.4 Basket analysis and personalization
1.4.5 Traffic analysis
1.4.6 Others

2 Global Clickstream Analytics Competition Analysis by Players
2.1 Clickstream Analytics Market Size (Value) by Players (2013-2018)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles
3.1 Adobe Systems (US)
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Clickstream Analytics Revenue (Million USD) (2013-2018)
3.2 AT Internet (US)
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Clickstream Analytics Revenue (Million USD) (2013-2018)
3.3 Google (US)
3.3.1 Company Profile

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