Global Bottled Water Market Assessment &  Development Forecast Highlighting Prominent Drivers during 2017-2022

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Bottled water has captured the worldwide consumer demand for safe and contaminant-free water in meeting the hydration requirements. The rising health concern arising from consuming contaminated water that are mostly sourced from tap water is a key factor bolstering the demand in the bottled water market. The lack of readily available safe drinking water for populations especially in developing countries and concerns about municipal tap water being contaminated are propositions that has supported the rapid expansion of the bottled water market.

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Manufacturers in the bottled water market are increasingly capitalizing on consumer concerns about the presence of chemical contaminants in the tap water, making it unfit for drinking for the population. This may be attributed to the lack of adequate regulations for ensuring the safety of tap water in several communities in developing regions all over the world. The convenient availability of bottled water and their affordability has been key factors bolstering the uptake in such communities, thus boosting the Bottled Water Market. Bottled water also pitch higher attractiveness from their notable health benefits. The trend is evident in the rising demand for flavored and functional bottled water.

New Flavors and Constant Advancement in Treatment Technologies to boost Bottled Water Market 

Several manufacturers and beverages companies in the global bottled water market are also tapping on lucrative avenues arising out of growing inclination of consumers to shift from aerated and carbonated drinks to healthy drinking water containing minerals. Among the various types of products in the bottled water market, the demand for distilled bottle type is expected to emerge at a higher growth rate than all others by the end of 2022. Apart from this, the sale of spring bottled water dominates currently and is expected to remain so. The presence of natural minerals and qualities in spring bottled water is what drives the popularity of this product type. Constant efforts to introduce new flavors that meet the changing preferences of consumers in the bottles water market is fueling the growth of the market. Coupled with this, advances in treatment technologies are catalyzing the rapid strides that the bottled water market is witnessing over the assessment period. 

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Better Packaging Materials and More Stringent Regulations key Challenges, Overcoming them to Pave Way for Lucrative Avenues 

Although bottled water have been considered safer than tap water and contaminant-free, not every trend favors the demand. This is mainly on account of the packaging of bottled water and less strict implementation of regulations governing regulation in less developed regions. There is mounting health concern from the plastics used in packaging bottled water as they are found to leach toxic chemicals into the water when bottled water is stored for long time or at high temperatures. Brands in the bottled water market strive to overcome these challenges by introducing BPA-free plastics. A more important concern can be the presence of these toxic chemicals when bottled water is transported from one region to another. Nevertheless, companies are searching for better packaging materials and also introducing products that meet stringent manufacturing regulations prevailing in developed countries, to overcome these constraints in the bottled water market.

Competition Tracking of Bottled Water Market

The study offers a granular assessment of the factors that influence the strategic dynamics in the bottled water market. It offers a detailed insight into the product portfolio of prominent players and strategies adopted by them to consolidate their positions. Some of the leading players operating in the global bottled water are Bisleri International Pvt. Ltd., Nestle S.A, Voss of Norway ASA, Fiji Water Company LLC, and Societe des Eaux Minerales d’Evian SA.

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