Rising Production Rate Across Rose Wine Market Impacts Growth until 2022

Rockville, USA, 2019-Feb-04 — /EPR Network/ —  A rising disposable income in emerging economies is anticipated to spur the demand for fine wines, particularly rose wine. Alcohol consumption has grown by leaps and bounds in China and India and both countries have begun to show a marked preference for branded wines. They are even ready to pay considerable premiums for quality rose wines and this is boosted by high-profile celebrity endorsements who function as ‘trendsetters’ or brand builders. Once largely thought of as a female-centric product, men have begun to appreciate the taste, texture, and color of rose wine, making the rose wine market quite exciting in the medium term.

The rose wine market is on track to grow to more than US$ 3.2 billion by the end of the forecast period and witness a modest CAGR of 2.6% from 2017 to 2022.


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Pinot Noir Segment Extremely Attractive in Rose Wine Market

The pinot noir segment represents almost a third of the revenue share in the rose wine market by product type and it is expected to be worth more than US$ 935 million by the end of the forecast period. Companies could target Europe as the region has a long-standing heritage in winemaking, coupled with an affluent population that is well-aware of the taste, texture, and nuances of different types of products available in the rose wines market. Along with Europe, Latin America can be a focus region for key stakeholders in the rose wine market as the region is on track to record the highest CAGR.

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Modern Trade Revenues Twice the Amount of Grocery Store Sales of Rose Wine

The modern trade segment is twice the size of grocery stores in the rose wine market and companies are advised to take this into account while planning their distribution strategies. Even though Europe dominates the trade segment by a considerable margin, companies could target either Latin America or the Asia-Pacific excluding Japan (APEJ) region as an increasing focus on retail infrastructure in these fast-growing regions will benefit the rose wine market. In addition to this, both Latin America and APEJ are poised to record a CAGR greater than 3% from 2017-2022 and they are the only two regions expected to do so.

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The light bodied segment is posed to witness a modest CAGR of 3.3% from the period from 2017 to 2022 and companies would do well to target Europe as it is the only region that is predicted to be worth half a billion dollars by the end of the forecast period. The medium body segment is a market opportunity worth approx. US$ 1.3 billion in end 2022. Key stakeholders in the rose wine market could focus on APEJ as the region can be thought of as a market for the long-term


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Competition Tracking

The Fact.MR report has profiled the prominent companies’ active in the rose wine market which include Pernod Ricard SA, Bodegas Muga, Trinchero Family Estates, Service Distributing, Treasury Wine Estates Limited, Crimson Wine Group, Accolade Wines Holdings Australia Pty Ltd., Ferngrove Vineyards Limited, Wine Insights Pty Ltd., and Angove Family Winemakers.


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